February 6th, 2015: Didit announced today that it has hired direct mail marketing industry veteran Patty Brehm, of Islip Terrace, as Chief Executive Officer of Didit’s new direct mail division, Didit DM. Prior to joining Didit DM, Ms. Brehm was the Director of New Business Strategies at Islandia-based Mailmen Inc., and previous to that position, she filled the role of Director of Production at Hauppauge-based Antares ITI.
Under the direction of Ms. Brehm, Didit DM will create synergies between the traditional direct marketing service — including direct mail — and the forward-thinking digital strategy of its parent company and marketing conglomerate, Didit, in order to fully meet the marketing and communications needs of today’s clients, while staying in sync with advancing business trends.
“Representing a broad spectrum of clients, from large global companies to small area retailers, Patty brings the ideal blend of marketing experience, cutting-edge strategy, and sound decision-making to our solid team of marketing professionals,” said Dave Pasternack, president and co-founder of Didit. “The outcome will be a successful melding of the traditional and modern marketing approaches, which will take our industry to the next level and we are very pleased to welcome Patty to our organization.”
Didit DM was originally named Type-A-Line (TAL), a family-run direct mail business formed in 1962. Last month, Didit acquired and rebranded the company, creating the new Didit DM division which will maintain the former TAL’s headquarters at 30 Commercial Court in Plainview. Didit is located at 330 Old Country Road in Mineola. Didit’s January purchase of TAL is the company’s fifth acquisition in three years.
About Didit
Didit is a full-service online and traditional advertising, marketing, and public relations firm. Ranked in the Inc. 500 as well as the Deloitte Technology Fast 50/500, Didit has led the evolution of online marketing with its blend of technology, intelligence, and passion since 1996. Through its multi-disciplinary methodology and award-winning expertise in auctioned media management, Didit combines top-tier PPC and SEO management, expertise in CSE & Google PLA product feeds, and Social Media strategy to create a holistic and integrated online marketing mix. Highly sophisticated analytics, modeling, and best-of-breed technology produce unmatched results for more than 100 clients across all major verticals. Didit was co-founded by industry thought leader, SEMPO founding board member, and Didit CEO Kevin Lee.
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