Press Release:
Mineola, NY – October 19, 2017 – Integrated marketing and communications agency Didit, headquartered in Mineola, New York, announces today the hiring of seasoned and accomplished advertising and sales executive Jamie Allen, of West Islip, as its General Manager of the agency’s Automotive Marketing Division. With more than 15 years of dedicated experience within the national and local automotive sector, Mr. Allen will leverage his knowledge and skillsets to build both a high-performance day-to-day team at Didit and connections with businesses looking to advance their brand; develop innovative strategies and implementations to drive clients’ revenue growth; and tap into Didit’s digital experience and national reach to offer solutions for the region’s franchise dealers.

“With an impressive range of capabilities, Jamie’s combined skillsets, business acumen and devotion to his work will allow him to serve as an integral leader in taking our auto marketing division to the next level,” said Dave Pasternack, chief executive officer and co-founder of Didit. “Due to the changing communications landscape, including the prominence of digital marketing, we have found that several local auto dealerships and related entities are looking for ways to successfully revamp their traditional marketing programs. With Jamie’s type of experience, we are confident that he will meet this need by implementing results-based auto marketing campaigns and building valuable relationships with our prospects and clients.”

 

Within his versatile career, Mr. Allen possesses a wide breadth of experience in the automotive, retail, finance, luxury, healthcare and education sectors. At Newsday Media Group, he held multiple roles over a 26-year span, including automotive sales executive, successfully negotiating a $3.2M contract with General Motors (a first-of-its-kind for Newsday Media Group); automotive manager; automotive advertising director; retail/automotive digital sales senior director; and advertising sales vice president. Some of his highlights while working at Newsday include: developing a multimedia automotive portal featuring search technology that connected buyers with franchise dealerships, being named 2008 Sales Manager of the Year and 2004 National Sales Executive of the Year. His career also consisted of holding the position of advertising and marketing vice president at the following companies: CPA Direct in Wantagh, Hotel Interactive in Huntington, and KZS Austin Advertising in Hauppauge.

“I am thrilled to serve as General Manager to build out this exciting marketing vertical,” said Mr. Allen. “We are at the forefront of an industry on Long Island that is a strong commuter market, with high sales volume, and some of the largest dealerships in the country. This is the perfect time for us to lend our multi-platform expertise so that they can receive the most relevant exposure possible among the right targets in order to drive their sales.”

Mr. Allen also commented, “I admire Didit’s sophistication in their go-to-market strategy compared to other agencies and look forward to the opportunity to work with their talented team of professionals, who possess a passion for innovative ideas to help brands move the needle.”

About Didit
Founded in 1996,
Didit is an integrated communications firm and privately-held industry pioneer that provides an unparalleled range of traditional and digital marketing, advertising, public relations, and search engine services, from “postcard to post-click.” Didit’s offices are in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, with a direct marketing division, Didit DM, in Plainview, Long Island. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 Company, the agency’s experienced professionals, innovative strategy, best-of-breed technology, and advanced analytics deliver unmatched results for more than 200 B2B and B2C clients across all verticals, in all trade classes. With its roots in search engine marketing, Didit was co-founded by digital media thought leaders: Kevin Lee and David Pasternack, a serial entrepreneur. Didit was ranked as the 58th largest independent marketing company worldwide in 2016 by AdAge. For more information, visit http://www.didit.com/.

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