Digital Marketing Blog | Didit

Digital Marketing Blog

Facebook changes News Feed algorithm to battle clickbait and “empty calorie content”

May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains this channel’s high adoption rate. For users, however — and for the social networks…

By Steve Baldwin

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently published a white paper touting the value of search – both paid and unpaid (SEO) – as an amplification mechanism capable of boosting the ROI of other media channels. The study – based on surveys conducted with 300 US-based B2C advertisers…

By Steve Baldwin

LinkedIn launches Custom Audience product

April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Like similar Custom Audience products launched by Facebook, Twitter and Google over the past several years, Matched Audiences is a self-serve tool allowing marketers to leverage their…

By Steve Baldwin

Moving from tactical to strategic SEO

April 18, 2017: SEO (Search Engine Optimization) has traditionally been understood as a tactic used to gain increased search engine visibility without paying for clicks. Consequently, the focus of most articles, speeches, webinars, and presentations is on its many tactical dimensions, e.g. how to get links, social shares, improve website performance, write the ideal keyword-optimized…

By Steve Baldwin

Google tweaks desktop SERP, boosting visibility of Twitter and News listings

December 6, 2016: As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. This will likely have a major impact on desktop-based user behavior, especially for branded searches. For example, a branded search for “Sears” yields (in order of appearance on…

By Steve Baldwin

Social media influencers: blogs and sites beat social network pages

December 1, 2016: A new survey from TapInfluence of 1,753 social media influencers validates the idea that maintaining an active blog is essential for anyone seeking online visibility and influence. When asked to rank which social media platform was most important to them, the influencers ranked their personal blog as #1, well ahead of Facebook, Instagram, Twitter,…

By Steve Baldwin

How content marketing can help your CRM

November 29, 2016: Over the past several years, content marketing has been widely accepted as valid mechanism for B2Bs to attract qualified leads, sales, and interest. In fact, according to the Content Marketing Institute, 88 percent of B2Bs currently use some kind of content marketing to acquire new business. But one frequently cited issue among…

By Steve Baldwin

Facebook announces 7-point plan to battle “misinformation”

November 22, 2016: Facebook and Google have both been under pressure in the past several weeks to curb the flow of fake news across their networks. Late last week, Facebook CEO Mark Zuckerberg announced a 7-point plan to battle what he called “misinformation” on Facebook. While Facebook doesn’t formally classify “misinformation” as a post type specifically…

By Steve Baldwin