Digital Marketing Blog | Didit

Digital Marketing Blog

Do Facebook ads make search clicks cheaper?

February 11, 2016: A new research paper from Facebook takes a close look at the social network’s ability – through paid posts – to change search behavior. Titled Cross Channel Planning: Making Search Work Harder, the paper summarizes a series of experiments conducted in 2015 using various different consumer sectors, including automotive, financial, and travel…

By Steve Baldwin

Major U.S. PR agencies: who’s fastest on mobile and desktop?

February 10, 2016: Public relations agencies have almost universally hopped on the digital bandwagon, with many taking a “digital-first” approach to influence-building (in fact “digital PR” is becoming a service category in its own right with many firms). At the same time, however, it’s clear that many of the websites — the actual digital homes – of…

By Steve Baldwin

Twitter’s identity crisis and the bigger picture

February 8, 2016: Over the last year or so, Twitter has been struggling with a falling stock, less-than-exciting new features, and a dangerous combination of unhappy users and investors. “The End of Twitter” — an in-depth New Yorker feature – recently lambasted Twitter’s efforts to remain relevant. The drama came to a head this weekend…

By Maggie Murphy

How to get your content shared more often

February 3, 2016: A new research paper from the Reuters Institute for the Study of Journalism identifying the characteristics of shareable social media content provides insights likely to be eye-opening for many content marketers. It builds on prior research into the properties that make content popular — and in rare cases — viral, particularly the…

By Steve Baldwin

Donald Trump loses in Iowa but sweeps mobile and desktop speed races

February 2, 2016: Donald Trump may have suffered a defeat in yesterday’s Iowa primaries, but it’s far too early to count him out in the competition for the hearts and minds of mobile and desktop searchers, surfers, and viewers. According to a new survey conducted by Didit examining the performance of GOP candidate web sites, Trump’s…

By Steve Baldwin

How to speed up a slow PR client

January 28, 2016: Social media — an incredibly important component of PR today — happens at light speed. Timeliness — once defined in days — is now defined in hours and sometimes minutes. Today’s viral superstar might not even be a memory tomorrow.  Everything is ephemeral, “in the moment” and perpetually in flux. For PR…

By Steve Baldwin

Google Trusted Stores program leverages online reviews and Adwords review extensions

January 26, 2016: E-tailers and merchants of every stripe know the value of online reviews, via Yelp, TripAdvisor, or numerous online review aggregators. Reviews — provided they are honest, and come from real people — are a form of personal witnessing that can cut through commercial puffery. Consumers weighing to buy the same product from…

By Steve Baldwin

Panda becomes core. So what?

January 25, 2015: Google recently announced that anti-spam algorithm Panda, which measures site quality and has become one of Google’s “core ranking systems,”will now become further assimilated within its core logic. Google has been integrating Panda (and its brethren Penguin, which targets link spammers) into its core system for the past several years, so the announcement…

By Steve Baldwin