Digital Marketing Blog | Didit

Digital Marketing Blog

Study: social media posting is #1 marketing tactic for small businesses

May 3, 2016: A new study from LeadPages and Infusionsoft surveyed 1,000 small U.S. businesses to assess their most oft-used marketing tactics. Here are some highlights from the report: 57.8 percent of SMBs use social media posts to promote their firms. Because only a very small percentage of SMBs use agency services, it makes sense…

By Steve Baldwin

What’s holding SEOs back from implementing AMP? (Take the poll!)

May 2, 2016: A survey undertaken by consultancy firm SEO PowerSuite polled 400 SEO professionals around the world on their progress implementing AMP (Accelerated Mobile Pages). According to the survey, while most SEOs are aware of AMP, why it’s important, and what it takes to implement it, only 23 percent of them had actually done…

By Steve Baldwin

What’s black and white and red all over? The Instagram redesign

April 28, 2016: After reports emerged early this week that Instagram was testing a new layout design, I didn’t expect to experience the updated version so quickly. The redesign dropped into my unknowing updates on April 26th, and I opened the app to a slightly tweaked layout. My first reaction – conditioned by the sudden…

By Maggie Murphy

How to Build a Facebook Business Video in 5 Minutes

April 27, 2016: Facebook has rolled out a new feature for business pages that allows them to create a brand video. The feature– called “Your Business Story” — takes creative from your page, allows you to add some text and music, and can be boosted and promoted through Facebook ads. As we’ve mentioned before, social…

By Steve Baldwin

Blowback: when online reputation management goes wrong

April 26, 2016: UC Davis got itself into hot water this month when it became known that it had contracted with two ORM (Online Reputation Management) agencies to repair some brand damage it suffered several years ago. The original damage occurred in November, 2011 after two of its campus policemen pepper-sprayed a group of peaceful demonstrators…

By Steve Baldwin

Using Google Consumer Surveys to learn about your audience

April 25, 2016: Targeted marketing — whether online or offline — works best when you completely understand your targeted audience. Audience research — both quantitative and qualitative — has existed for decades but the internet has revolutionized the practice with powerful new analytics tools. Google’s ability to track and analyze massive amounts of user behavior…

By Steve Baldwin

How much should Facebook pay users for their posts?

April 21, 2016: As discussed last week, Facebook is reportedly suffering from a decline in original content sharing — a dire situation called “context collapse” that threatens to put a ceiling on its global ambitions unless corrected. One curative step we recommended Facebook consider taking was to pay creators for their posts, and so it…

By Steve Baldwin

Teens choose Snapchat as video takes over the marketing world

April 20, 2016: According to a new survey by investment bank Piper Jaffray, Snapchat has replaced Instagram as the app of choice for the teen demographic. 28 percent of the 6,350 U.S. teenagers asked to name “the most important social network” selected Snapchat. This is a jump from the 19% who voted for Snapchat in…

By Maggie Murphy