Digital Marketing Blog | Didit

Digital Marketing Blog

SEO bombshell: 78% of UK businesses surveyed willing to use Negative SEO

May 23, 2016: To assess the willingness of UK-based businesses to engage in negative SEO (the practice of deliberately causing links from “bad neighborhoods” to point to a competitor’s site), UK-based SEO agency ReBoot Online sent a fake e-mail campaign hawking such services. 84 businesses owners, including plumbers, lawyers, accountants, and IT service providers were…

By Steve Baldwin

The most common mistakes businesses make when using LinkedIn

May 19, 2016: LinkedIn offers enormous potential for business people to gain qualified leads and generally extend their reach and influence. But LinkedIn – compared to social networks like Facebook and Twitter – is a complicated environment and both its “rules of engagement” and other requirements are demanding enough to cause many business people to make…

By Liz Burke

Google Spaces has launched – but Facebook doesn’t seem to recognize it

May 18, 2016: As more traffic moves to the messaging environment, Google has been very active: last week, it released GBoard – an improved keyboard integrating Google Search designed to make it less cumbersome to share addresses, map locations, and other information via messaging. This week, it launched a new social application (Google calls it…

By Steve Baldwin

Google to begin running ads in the “Images” Search tab

May 17, 2016: Google has seven standard tabs on its home page (“All,” “Shopping,” “Images,” “Videos,” “Maps,” “More,” and “Search Tools”) that let searchers specify the kind of results they want to see. Paid placements have run in four of them (“All,” “Shopping,” “Videos,” and “Maps”) for some time; recently, Google announced that it will…

By Steve Baldwin

What Google’s new GBoard mobile keyboard means for marketers

May 16, 2016: On May 12, Google rolled out a new mobile keyboard for iPhone users called “GBoard” that integrates search directly into the keyboard. As the demo below shows, it makes it far easier to search for something while messaging a person at the same time, thus solving a major mobile search usability issue:…

By Steve Baldwin

Facebook, news bias, and user trust

May 12, 2016: Facebook found itself in the crosshairs of conservatives this week when it was alleged that the social network — whose “trending topics” feed is curated by human editors — routinely suppressed news from right-leaning news outlets such as Breitbart.com. Facebook spokesman Tom Stocky acknowledged the seriousness of the claims in a Facebook…

By Steve Baldwin

Amazon Business Services for your small biz

May 11, 2016: Amazon is a B2C powerhouse, but has recently added business services that some SMBs may find compelling. Amazon Business Services is growing rapidly, according to Amazon.com’s recent financial reports; right now, 300,000 businesses have signed up. What kind of small businesses are using it? Right now, Amazon offers a bunch of pre-packaged services designed…

By Steve Baldwin

Google pushes Knowledge Vault, Rich Snippets in search results

May 10, 2016: New data from our friend Eric Engine at Stone Temple Consulting quantifies some of the major changes that Google has made to the layout of its results pages in the past several months, the most noticeable and consequential being the removal of right rail paid results. The study – which analyzed 855,000…

By Steve Baldwin