Digital Marketing Blog | Didit

Digital Marketing Blog

How to get your content shared more often

February 3rd, 2016: A new research paper from the Reuters Institute for the Study of Journalism identifying the characteristics of shareable social media content provides insights likely to be eye-opening for many content marketers. It builds on prior research into the properties that make content popular — and in rare cases — viral, particularly the…

By Steve Baldwin

Donald Trump loses in Iowa but sweeps mobile and desktop speed races

February 2, 2016: Donald Trump may have suffered a defeat in yesterday’s Iowa primaries, but it’s far too early to count him out in the competition for the hearts and minds of mobile and desktop searchers, surfers, and viewers. According to a new survey conducted by Didit examining the performance of GOP candidate web sites, Trump’s…

By Steve Baldwin

How to speed up a slow PR client

January 28, 2016: Social media — an incredibly important component of PR today — happens at light speed. Timeliness — once defined in days — is now defined in hours and sometimes minutes. Today’s viral superstar might not even be a memory tomorrow.  Everything is ephemeral, “in the moment” and perpetually in flux. For PR…

By Steve Baldwin

Google Trusted Stores program leverages online reviews and Adwords review extensions

January 26, 2016: E-tailers and merchants of every stripe know the value of online reviews, via Yelp, TripAdvisor, or numerous online review aggregators. Reviews — provided they are honest, and come from real people — are a form of personal witnessing that can cut through commercial puffery. Consumers weighing to buy the same product from…

By Steve Baldwin

Panda becomes core. So what?

January 25, 2015: Google recently announced that anti-spam algorithm Panda, which measures site quality and has become one of Google’s “core ranking systems,”will now become further assimilated within its core logic. Google has been integrating Panda (and its brethren Penguin, which targets link spammers) into its core system for the past several years, so the announcement…

By Steve Baldwin

CMOs on Twitter: Who’s speeding up (or slowing down) in 2016?

January 21, 2016: Last year, Didit analyzed the Tweeting behavior of the Top 100 CMOs on Twitter, as identified by Social Media Magazine. We wanted to understand how CMOs — who by virtue of their profession represent a seasoned, knowledgeable group with respect to social media best practices — use Twitter, particularly in respect to…

By Didit Editorial

Google AMP puts your content in the fast lane

January 13, 2016: Mobile Internet usage is surging but many site pages remain unacceptably slow. Fortunately, Google has responded to mobile searchers’ need for faster-loading content with AMP (Accelerated Mobile Pages), announced this past October. AMP takes away some of the freedom that webmasters have traditionally enjoyed in terms of running arbitrary Javascript and maintaining…

By Steve Baldwin

Peach may be a fad (but messaging networks are not)

January 12, 2015: If you logged onto the internet this weekend, you probably heard about the newest app to explode in popularity: Peach. Peach is a hybrid messenger/social media network combining the direct conversation of Facebook Messenger/WhatsApp with a “stream” with updates from other networks. Peach amalgamates many “fan favorites” in the social media world:…

By Maggie Murphy