At Didit, we believe that a perfect online marketing campaign is within our grasp. One of the keys to a solid marketing program is good segmentation. Segmentation is the grouping of the audience into segments with similar characteristics. The tighter these groupings or segments are made, the more accurately the marketing message can be delivered and the greater the results. Using cutting edge technology and strategic innovation, we at Didit have been able to approach the ultimate in target marketing which is a segment size of one. That’s one individual per segment. What this translates into is our unique ability to bid appropriately for each prospect and target a message geared to that individual. It doesn’t get better than that.