August 19, 2014: By now, most businesses understand that there is prospecting value on LinkedIn. The confusion lies in the execution. How do B2Bs manage one more task? Where do I start once I find the time?
The following mini-tutorial demonstrates a simple solution to driving LinkedIn leads with little to no effort.
The first step to anything is preparation. To become a LinkedIn lead generating black belt you must first have a fair understanding of LinkedIn, as well as be able to optimize your LinkedIn profile. Remember, prospects will first research you before connecting directly. You want to make sure you provide as much detail as possible on your personal LinkedIn page in order to connect with someone you are looking to do business with.
Have you completed all tasks in the following checklist? If the answer is NO to any of the below items, then your page is not fully optimized.
Have you added your location?
Do you have keywords in your brand headline?
Have you properly aligned with your industry?
Do you have a custom URL for LinkedIn?
Is all of your contact info up to date (Including social media links)?
Do you have at least five recommendations?
Have you joined a minimum of 30 groups?
Once you have optimized your Profile, you can focus on generating leads.
Here is how to drive traffic to you from LinkedIn. It’s a simple technique that many ignore. Don’t ignore it!
The Secret to Lead Generation via LinkedIn
When you find a search that perfectly matches all of your criteria, save the search. It’s as simple as that! Let’s say you just closed a new deal, and this new client is everything you want in a client. Search the client’s name on LinkedIn and save the search results. Below I demonstrate step by step how to save this search. When you save a search, you can receive alerts when new people match your search criteria.
1. Click save search
2. Provide a name for your saved search
3. Choose how often you would like to receive an email alert with new results.
The result? LinkedIn sends you new prospects every week for five minutes worth of work. LinkedIn’s simplicity is what makes it the superstar of social media for business.
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