MARKETING IS: EVERYTHING.
Marketing is not an ad, Web site, package or brochure. Marketing is about identity. And much less a tweet, post or follow. Knowing who you are, and what you stand for, and projecting that brand promise across all you say and do — to your markets, channels, partners, influencers and other key stakeholders; but most importantly, to your customers. Every call, communication and customer encounter must connect, convey and convert. From initial outreach to first-time prospects to engaging and servicing your longest term customers — and all points in between.