Digital Marketing Blog

LinkedIn launches Custom Audience product

April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Like similar Custom Audience products launched by Facebook, Twitter and Google over the past several years, Matched Audiences is a self-serve tool allowing marketers to leverage their […]

By Didit Editorial

Moving from tactical to strategic SEO

April 18, 2017: SEO (Search Engine Optimization) has traditionally been understood as a tactic used to gain increased search engine visibility without paying for clicks. Consequently, the focus of most articles, speeches, webinars, and presentations is on its many tactical dimensions, e.g. how to get links, social shares, improve website performance, write the ideal keyword-optimized […]

By Didit Editorial

Google tweaks desktop SERP, boosting visibility of Twitter and News listings

December 6, 2016: As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. This will likely have a major impact on desktop-based user behavior, especially for branded searches. For example, a branded search for “Sears” yields (in order of appearance on […]

By Didit Editorial

Social media influencers: blogs and sites beat social network pages

December 1, 2016: A new survey from TapInfluence of 1,753 social media influencers validates the idea that maintaining an active blog is essential for anyone seeking online visibility and influence. When asked to rank which social media platform was most important to them, the influencers ranked their personal blog as #1, well ahead of Facebook, Instagram, Twitter, […]

By Didit Editorial

How content marketing can help your CRM

November 29, 2016: Over the past several years, content marketing has been widely accepted as valid mechanism for B2Bs to attract qualified leads, sales, and interest. In fact, according to the Content Marketing Institute, 88 percent of B2Bs currently use some kind of content marketing to acquire new business. But one frequently cited issue among […]

By Didit Editorial