Digital Marketing Blog

Didit Hires Respected Industry Veteran John Platé to Oversee Fulfillment Services at Didit DM in Plainview

MINEOLA, NY — July 11, 2017 —Mineola-based fully integrated marketing and communications agency, Didit, announced today that it hired marketing industry veteran John P. Platé as Vice President of Fulfillment Services for its direct marketing division in Plainview, Didit DM. Mr. Platé, of Quogue, is a lifelong entrepreneur who has created businesses both in and […]

By Didit Editorial

Kevin Lee moderates panel on hyperlocal targeting

On June 21st, Didit CEO Kevin Lee moderated a diverse panel titled “Hyperlocal Marketing for Brands — What’s Working Now?” that brought together several marketers exploring opportunities using hyperlocal targeting. Participants include Adi Pal, Founder, Mash + Grape, a “bricks to clicks” wine and spirits retailer, Jake Davidow, Media Buyer for JP Morgan Chase, and […]

By Didit Editorial

Featured Snippets: 3 things that digital marketers need to know

June 6, 2017: This past week, the good folks over at Ahrefs.com published a mammoth study on Featured Snippets, a particular type of organic listing that Google may display for selected queries. As Google explains in its Search Console Help area, Featured Snippets are “extracted programmatically from what a visitor sees on your web page,” […]

By Didit Editorial

Facebook changes News Feed algorithm to battle clickbait and “empty calorie content”

May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains this channel’s high adoption rate. For users, however — and for the social networks […]

By Didit Editorial

Forrester: Search is a “synergistic cross-channel amplifier”

May 2, 2017: Forrester Research – in concert with Catalyst and Microsoft – recently published a white paper touting the value of search – both paid and unpaid (SEO) – as an amplification mechanism capable of boosting the ROI of other media channels. The study – based on surveys conducted with 300 US-based B2C advertisers […]

By Didit Editorial