MINEOLA, NY — July 11, 2017 —Mineola-based fully integrated marketing and communications agency, Didit, announced today that it hired marketing industry veteran John P. Platé as Vice President of Fulfillment Services for its direct marketing division in Plainview, Didit DM. Mr. Platé, of Quogue, is a lifelong entrepreneur who has created businesses both in and outside of the direct marketing industry.
Prior to joining Didit DM, Mr. Platé was the co-founder and president of The CPW Group, based in Bohemia, NY and prior to that time, he spent seven years managing the computer mailing operation for a large, national, full-service mail house. In 1978, he founded The New Generation Smokery, an international producer and wholesaler of smoked fish and caviar. In 2011, he was inducted into the Direct Marketing Association of Long Island Hall of Fame.
Mr. Platé will oversee Didit DM’s fulfillment services team, and will leverage his varied experience in client services, and the development of new fulfillment projects. “I look to bring enhanced stability and dependability to an industry that has so many possibilities,” said Mr. Platé. “I am eager to work alongside such a talented team.”
Under his leadership, Didit DM will continue to create synergies between its traditional direct marketing services and the forward-thinking digital strategy of its parent company and marketing/public relations firm, Didit. This concerted effort helps to meet the marketing and communications needs of today’s clients, while staying in sync with changing business and industry trends.
“Having worked with a broad spectrum of clients, John is recognized by his peers for his ability to combine strategic vision with standardized processes and ensure that even the most complex fulfillment projects are completed to clients’ exact needs,” said Dave Pasternack, chief executive officer and co-founder of Didit. “John’s diverse business experience has given him a keen sense of ingenuity and exceptional leadership and management skills. He will be a welcome addition to our solid team of marketing professionals.”
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, as well as a direct marketing division Didit DM in Plainview, LI. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click.” The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit https://www.didit.com/.
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