by Kevin Lee June 12, 2009 Paid search can play an important role in testing and improving organic search results. Here's how.
by Kevin Lee May 15, 2009 Six approaches for staying on top of the swiftly changing developments in search engine marketing.
by Kevin Lee May 22, 2009 Search engine ad management consoles get facelifts. Learn what's new.
by Kevin Lee January 23, 2009 Both aggressive and conservative marketers need to focus on analytics during these tough economic times.
by Steve Baldwin January 26, 2009 Why "cookie-cutter" RFPs are poor mechanisms for choosing SEM agencies.
by Kevin Lee February 6, 2009 Keywords can be broadly defined as branded and nonbranded keywords, but different marketers define these two segments differently.
by Steve Baldwin February 23, 2009 by Steve Baldwin Why clients, not ad agencies, should control the data generated by search campaigns.
By Kevin Lee February 27, 2009 If you fail to take advantage of the extra data available at your conversion pages, you've definitely got a sub-optimal campaign running.
by Kevin Lee March 6, 2009 Exit clicks should be a success metric for some businesses. Here are some examples.
by Steve Baldwin March 9, 2009 It's best to look askance at any SEM agency whose online property is in a shambles.
by Kevin Lee March 13, 2009 Four options for collecting conversion data to help optimize paid search campaigns.
by Kevin Lee March 20, 2009 A winning bid in paid search controls your likely position and the odds that your improved visibility will get the click. You could still end up a big loser.
by Steve Baldwin March 23, 2009 A look back at past content crazes at the Search Engine Strategies trade show.
by Kevin Lee March 27, 2009 Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch.
by Dave Pasternack March 30, 2009 When you're trying to attribute the source of search clicks, realize all the ways that DM could impact search.
by Mark Simon April 9, 2009 How Yahoo's new behavioral targeting platform changes the game for search marketers.
by Kevin Lee April 10, 2009 When you finish reorganizing, tuning, and optimizing your Google account, Yahoo and Microsoft are logical next steps.
by Kevin Lee April 17, 2009 It turns out that search lifts brand metrics, particularly when paired with other media.
by Steve Baldwin April 20, 2009 The phrase "uncharted territory" resonates because Google's challenges extend beyond the first quarter of '09.
by Kevin Lee April 24, 2009 Common themes involving the future of digital marketing and PPC were evident at this week's EM9 conference and ad:tech.
Publication Name May 1, 2009 The Google Content Network (GCN) can work for advertisers, though not nearly as well as a recent Google publication would have you believe.
by Steve Baldwin May 2, 2009 When will advertisers be allowed to bid for people who've actually bought something online?
by Mark Simon May 7, 2009 Capturing all the opportunity possible for your search campaign requires you to match the right keyword, at the right bid position, with the right conversions.
by Kevin Lee May 9, 2009 Even though only one click can be the last touch point, this may not relieve you of the legal obligation to pay more than one vendor.
by Steve Baldwin May 18, 2009 How Malcolm Gladwell's theories about how underdogs wins apply to search marketing.
by Kevin Lee May 29, 2009 Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. First in a series.
by Kevin Lee June 5, 2009 Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. Last in a series.
by Dave Pasternack June 8, 2009 What does Microsoft's Bing mean for your own company's search marketing strategy?
by Mark Simon June 15, 2009 Why a search engine whose core value is succinctness is perfect for the mobile environment.
by Steve Baldwin June 16, 2009 Search engines will benefit significantly if online gaming is decriminalized.
by Kevin Lee June 19, 2009 Competitive click fraud perpetrators beware.
by Kevin Lee July 10, 2009 Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns.
by Steve Baldwin July 13, 2009 Does the computing world really need another operating system?
by Kevin Lee July 17, 2009 What Google's new trademark advertising and bidding policies mean for online advertisers and marketers.
by Kevin Lee June 25, 2009 The search engine is a work in progress, but its consumer and business focus is good for advertisers.
by Steve Baldwin January 12, 2009 Does attending any of the search trade shows still make sense?
by Mark Simon January 16, 2009 A recipe for survival in these uncertain economic times.
by Mark Simon January 8, 2009
by Kevin Lee January 19, 2009 Thoughts on what the selection of Carol Bartz means for Yahoo's future.
by Abe Mezrich January 7, 2009 How the global economic collapse will affect SEM.
by Kevin Lee January 9, 2009 Just because 2009 is well underway doesn't mean your search marketing planning is complete.
