MediaPost
July 22, 2009
Didit's Kevin Lee comments on the latest rumours concerning a possible Microsoft-Yahoo deal.

BusinessWeek via MSNBC.com
July 22, 2009
Didit's Kevin Lee comments on Yahoo's Q2 earnings report, noting that Yahoo "still has a lot of work ahead of it with regard to search and display integration."

Internet Retailer
July 29, 2009
Didit's Mark Simon comments on the Yahoo-Microsoft search partnership.

MediaPost
July 29, 2009
Didit's Kevin Lee comments on Microsoft's new search partnership with Yahoo.

Associated Press
July 29, 2009
Didit's Kevin Lee comments on the impact of the Microsoft-Yahoo deal on competition.

Advertising Age
July 29, 2009
Didit's Kevin Lee comments on the potential impact of the Microsoft-Yahoo deal on PPC bid prices.

ClickZ
August 10, 2009
Didit's Kevin Lee comments on Ask's possible future role as the #3 search engine.

MediaPost
August 11, 2009
Didit's Kevin Lee has written a new book on PPC search and a site called bMighty.com has an excerpt.

Bloomberg News TV
August 12, 2009
Didit's Abe Mezrich comments on what Google's "Caffeine" reveals about Google's changes to its algorithms.

BtoB Online
August 12, 2009
Didit's Mark Simon comments on the Yahoo-Microsoft search partnership.

Bloomberg TV
August 18, 2009
Didit's Abe Mezrich comments on Bing's increasing search query market share.

MediaPost
August 19, 2009
Didit's Mark Simon comments on Google's recent revelation that SERP positions of paid ads do not affect conversion rates.

MediaPost
August 25, 2009
Didit's Mark Simon comments on Yahoo's latest improvements.

Silicon Alley Insider
September 1, 2009
Didit's Kevin Lee comments on Google's incorporation of video with its plain-text search ads.

USA Today
September 3, 2009
Didit's Kevin Lee "provides a checklist of details that he says could dramatically influence how you allocate budgets."

BtoB
September 10, 2009
Didit's Mark Simon comments on advice from Google's chief economist Hal Varian.

Bloomberg TV
September 10, 2009
Didit's Abe Mezrich comments on Youtube's possible new deal with Hollywood to provide paid video content.

MediaPost
September 15, 2009
Didit's Mark Simon comments on Google's new Fast Flip application.

InformationWeek
September 17, 2009
Didit's Mark Simon comments on Google's news Data Liberation initiative.

MediaPost
September 21, 2009
Didit's Kevin Lee comments on Microsoft's new adCenter pilot program.

BusinessWeek on MSNBC.com
September 21, 2009
Didit's Kevin Lee contributes toward a discussion of Google's market power at Advertising Week.

MediaPost
September 25, 2009
Didit's Kevin Lee states that "marketers should become aware of the potential pitfalls of display networks and exchanges before signing on."

Video Library of Social Media Marketing Lab Japan
September 26, 2009
Didit's Abe Mezrich comments on the subject of social media hype at SES New York 2009.

USA Today
October 6, 2009
Didit's Kevin Lee comments on a new IAB report on search spending.

MediaPost
October 15, 2009
Didit's Mark Simon comments on Google's positive Q3 results.

Advertising Age
October 21, 2009
Didit's Kevin Lee comments on Microsoft's non-exculsive deal wit Facebook and Twitter.

MediaPost
November 9, 2009
Didit's Mark Simon comments on Google's acquisition of mobile ad vendor Admob.

CNBC
November 9, 2009
Didit's Kevin Lee discusses the future of online marketing.

BusinessWeek
November 4, 2009
Didit's Kevin Lee comments on Microsoft's latest attempt to bring coherence to its disparate online properties.

Red Herring
November 12, 2009
Didit's Kevin Lee comments on the possible sale of Ask.com to Microsoft.

Reuters
October 29, 2009
Digital marketing firm Didit one of only a handful of Internet companies
included on Deloitte's 2009 Technology Fast 500(TM)

MediaPost
November 18, 2009
Didit's Mark Simon provides advice on holiday season search best practices.

MediaPost
Nomember 20, 2009
Didit's Kevin Lee on Yahoo's expiring search syndication deals.

Associated Press
November 19, 2009
Didit's Kevin Lee comments on AOL's layoff strategy

Advertising Age
November 22, 2009
Didit's Kevin Lee comments on Bing's ability to attract local advertisers.

MediaPost
November 25, 2009
Didit's Kevin Lee comments on Google's expansion into e-commerce.

MediaPost
November 30, 2009
Didit's Kevin Lee comments on trends in online shopping.

iMedia Connection Blog
December 1, 2009
Didit's Abe Mezrich discusses Google's newly released list of most popular searches.

USA Today
December 7, 2009
Didit's Kevin Lee comments on Google's latest advancements in real-time search.

Internet Retailer
December 8, 2009
Didit's Kevin Lee comments on Google's incorporation of real-time search features.

MediaPost
December 9, 2009
Didit's Mark Simon comments on AOL's separation from Time-Warner.

USA Today
December 14, 2009
Didit's Kevin Lee comments on problems associated with Google's implementation of real-time search functionality.

MediaPost
December 13, 2009
Didit's Kevin Lee comments on the advertising possibilities of Google's new phone.

MediaPost
December 18, 2009
Didit's Kevin Lee comments on the possible acquisition of Yelp.com by Google.

Internet Retailer
Month day, year
Didit's Kevin Lee comments on Google's latest e-commerce innovations.

MediaPost
January 7, 2010
Didit's Kevin Lee comments on the intersection of local and mobile advertising opportunities.

USA Today
January 14, 2009
Didit's Kevin Lee comments on Google's decision to reconsider operations in the Peoples' Republic of China.

Wall Street Journal Online
January 19, 2010
Didit's Kevin Lee comments on the latest developments affecting Google.

MediaPost
January 21, 2010
Didit's Kevin Lee comments on Google's Q4 2009 earnings report.

USA Today
January 22, 2010
Didit's Kevin Lee comments on Google's Q4 2009 earnings report.

BusinessWeek (Cover Story)
January 14, 2010
Didit's Kevin Lee comments on the newly apparent battle between Apple and Google on several fronts.

MediaPost
February 1, 2010
Didit's Kevin Lee comments on a new search service that anonymizes query data.

Internet Retailer
February, 2010
Didit client New York & Company reports on its experience with display ad retargeting.

Advertising Age
February 6, 2010
Didit's Kevin Lee comments on the shifting landscape of Facebook advertising.

Advertising Age
February 11, 2010
Didit's Kevin Lee comments on a new study correlating search engine usage with behavior and personality.

Advertising Age
February 11, 2010
Didit's Kevin Lee comments on a new study correlating search engine usage with behavior and personality.

MediaPost Online Media Daily
February 10, 2010
Didit's Kevin Lee comments on Google's addition of social media features to its GMail service.

USA Today
February 11, 2010
Didit's Kevin Lee comments on Google's announcement that it will be getting into the broadband business.

USA Today
February 11, 2010
Didit's Kevin Lee comments on Google's plan to build a high-speed Internet service.

Information Week
February 23, 2010
Didit's Mark Simon comments on Google's new DoubleClick for Publishers (DFP) ad serving platform.

Internet Retailer
March 1, 2010
Didit's Kevin Lee comments on Google's move into retailing via the Nexus One phone.

MediaPost
March 10, 2010
Didit's Kevin Lee comments on new trends in search marketing.

International Business Times
September 11, 2010
Didit's Kevin Lee comments on Google Instant, noting that "instead of refining searches, it may end up derailing searches."

USA Today
September 9, 2010
Didit's Kevin Lee comments on Google Instant, noting that Google seems intent on influencing "what you're seeing and distract you to view their recommendations."

Internet Retailer
September 24, 2010
Didit's Kevin Lee notes that marketers can expect Microsoft to come out with more innovative types of search results.

Advertising Age
September 13, 2010
Didit's Kevin Lee comments on Google Instant, noting that the new service "has the potential to distract people from what they were looking for and take them in a completely new direction."

MediaPost
October 14, 2010
Didit CEO Kevin Lee comments on Google's most recent quarterly earnings announcement.

ClickZ
November 10, 2010
Didit's Kevin Lee comments on LinkedIn's new recommendation system.

USA Today
December 1, 2010
Didit's Kevin Lee comments on the FTC's proposed new privacy framework.

USA Today
December 12, 2010
Didit's Kevin Lee comments on the Federal Trade Commission's consideration of a national Do Not Track program.

Wall Street Journal
December 14, 2010
Didit's Kevin Lee comments on the conflict between Google-owned properties vs. non-Google properties in the rankings battle.

ClickZ
February 25, 2011
Didit's Kevin Lee discusses a possible upside for advertisers in Google's recent "Panda" update, which cracks down on low-quality Web content.

Search Engine Land
March 31, 2011
Didit's Kevin Lee observes that "unless +1s are used in quality score calculations, I don’t see advertisers obsessing about them. If they start to count towards quality score, or organic relevance or if it becomes clear that getting plussed is having a viral social media impact over and above the paid and organic search listings, then clearly advertisers and search marketers will be far more interested.”"

by Mark Simon
July 21, 2009
The gap betweeen clickers and buyers is narrowing, and one great way to close this gap is through search retargeting.

by Kevin Lee
July 24, 2009
The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing pages?

by Steve Baldwin
July 27, 2009
Why the era of universally crawlable Web content will soon end.

by Kevin Lee
July 30, 2009
The deal is finally done between Microsoft and Yahoo. What does in mean for PPC advertisers?

by Steve Baldwin
August 6, 2009
What, exactly, are the details of the new Microsoft-Yahoo search deal?

by Kevin Lee
August 7, 2009
If your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.

by Steve Baldwin
August 10, 2009
Is the interactive advertising business on the brink of the same kind of meltdown that Wall Street just went through?.

by Kevin Lee
August 21, 2009
It's time to rethink how you decided on the optimal vendor relationships for your company.

by Kevin Lee
August 14, 2009
Like a hurricane, Google's latest algorithmic change will prove itself able to do damage.

by Steve Baldwin
August 24, 2009
Tactical tips for achieving visibility on Google's next-generation search infrastructure.

by Kevin Lee
August 28, 2009
Improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.

by Kevin Lee
September 4, 2009
Five tips for deciding how much budget to allocate to both search media and online display media.

by Kevin Lee
September 11, 2009
Seven reasons for marketers' love-hate relationship with Google.

by Kevin Lee
September 18, 2009
Keywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keywords.

by Kevin Lee
September 25, 2009
If you are integrating display media into your search campaign, here are some factors to consider.

by Kevin Lee
October 2, 2009
Failure to be relevant can have devastating consequences in paid search.

by Kevin Lee
October 9, 2009
The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand.

by Kevin Lee
October 16, 2009
Consider these three approaches to retarget search ads.

ClickZ
October 23, 2009
For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing.

by Mark Simon
October 2009 Issue
Didit's Mark Simon discusses how marketers can best take advantage of Bing, Microsoft's new search engine.

ClickZ
October 30, 2009
Six approaches to moving past paid inclusion and improving your site.

ClickZ
November 6, 2009
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?

ClickZ
November 13, 2009
Some tips for finding statistically valid sample data at every level of your campaign.

ClickZ
November 20, 2009
A look at the important Google 'wave' you should be keeping an eye on this year.

ClickZ
December 4, 2009
Paid search can play an important role in testing and improving organic search results. Here's how.

DM News
December 14, 2009
Didit's Mark Simon expounds on virtues associated with good SEM hires.

BtoB
December 21, 2009
For a smart advertising opportunity in tough times, seek out a good b-to-b online directory.

ClickZ
January 8, 2010
A look at Google's AdMob acquisition and what it means for brand marketers experimenting with mobile advertising.

DM News
December 18, 2009
Doing SEM right takes the ability to listen, explain, and develop the right relationship between the search team and the rest of the business.

Website Magazine
January, 2010
Didit's Aaron Kupferberg reviews the new Adobe Creative Suite 4 Web Premium edition

DM News
February 23, 2010
Didit's Mark Simon discusses how to prepare for seasonality in search.

ClickZ
March 19, 2010
The Internet is not a fantasy world where the rules of marketing don't apply. Online marketing and paid search play a far greater role in sales than you think.

ClickZ
March 29, 2010
Failure to get the basics of a campaign right will reduce your Quality Score and prevent you from engaging in the level of tuning required to rev up your campaign.

ClickZ
April 4, 2010r
Shouldn't we broaden the definition of search marketing to include all forms of marketing, media, and advertising that capture consumers who have expressed search intent?

Publication Name
April 16, 2010
Should we forget attribution modeling and embrace econometric media mix models? Here's a look at which you should start focusing on.

ClickZ
April 30, 2010
Google's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work.

ClickZ
May 14, 2010
When affiliate marketing and online media intersect, marketers are well aware of the perils of attributing a single order (or lead or other monetized action) to more than one proximal click.

ClickZ
June 11, 2010
Kevin Lee explores multiple issues relating to relevancy.

Kevin Lee discusses best practices for preparing for the big transition.

ClickZ
July 23, 2010
Kevin Lee addresses the fact that paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP.

ClickZ
August 6, 2010
Kevin Lee discusses a common mistake among lead-gen marketers.

ClickZ
August 20, 2010
Kevin Lee offers practical tips for search professionals to advance their agendas.

ClickZ
September 8, 2010
Kevin Lee discusses steps marketers should take to prepare for the upcoming Yahoo-Bing intergration.

ClickZ
September 17, 2010
Kevin Lee discusses the folly of regarding Paid Search as a core competency that cannot be outsourced.

ClickZ
October 15, 2010
Kevin Lee discusses Google's Places and Tags product.

ClickZ
October 29, 2010
Kevin Lee advises how marketers can improve their profitability through an enhanced Google Quality Score.

ClickZ
November 12, 2010
Didit CEO Kevin Lee predicts that a central component of PPC Search 3.0 will be RTB (Real-Time Bidding).

MediaPost
December 3, 2010
Didit's Mark Simon provides three last-minute paid search tips to help marketers snare interest -- and orders -- from shoppers this holiday season.

Didit's Kevin Lee gives advice about how to benefit from the growing trend of mobile searching.

ClickZ
February 4, 2011
Kevin Lee discusses whether broad clicks are an opportunity to broaden the reach of your search campaign, or whether most would rather there be an option to opt out of them

ClickZ
March 21, 2011

Are you not taking the brand impact of search into account?

ClickZ
June 10, 2011
Despite there being an almost religious fervor among certain PPC campaign management teams at advertisers and agencies, the truth is that both human capital and automation combine in a variety of ways to deliver an optimal overall campaign.

Clickz
August 19, 2011
PPC advertising on Facebook et al may have some value, but there are several important reasons why marketers should be careful when approaching the allocation of budgets toward this yet unproven marketing channel. On the other hand, it's clear that PPC advertising on Search Engines works incredibly well if you know what you're doing and have teams and technology that can get the job done.