Search queries flowing in from smartphones and tablets will soon overtake current desktop searches, with forecasters projecting the transition point somewhere between 2014 and 2016. The trend shows that search-related mobile advertising revenues are projected to rise proportionally, from $400 million in 2011 to $3.2 billion in 2016. While no one doubts the long-term trends, many marketers have been slow to make the transition to a mobile-centric world. Here are five tips designed to help them come up to speed…
iMedia | By Mark Simon | February 20, 2013
Creative Director at Didit
A veteran Creative Director with over 20 years experience in graphic design, digital and print advertising. Aaron has authored articles on a Landing Page Usability, and Emerging Design Trends. Prior to joining Didit Aaron spent 5 years at TMP Worldwide/Monster.com as an Art Director and Interactive Designer. In his spare time he reviews new rock and roll musicians on his blog, Powerpopaholic.com and is the acting Barista for Didit employees looking for a good cup of coffee.