Check ‘n Go

Didit backs up their promises with performance. Check 'n Go has collaborated with them on a number of complicated and crucially important marketing campaigns, and they’ve consistently delivered results.

In March 2010, we hired Didit to take our search marketing to the next level. Check 'n Go is a national company providing payday loans online, personal installment loans, cash advances, and check cashing to customers in the US, so we needed an SEM company with the tools and experience to manage integrated marketing campaigns with various moving parts. Didit's marketing savvy and technological prowess made them the obvious choice.

Didit’s team easily stepped into our marketing situation and aligned their goals with our business objectives. They were prepared from their very first day on the job without any tug-of-war over scope or priorities. They've seamlessly executed our campaign without asking us to connect the dots for them.

One thing that really impressed us about Didit’s approach was that they didn’t bring preconceived ideas to our projects. They didn’t try to fit Check 'n Go into a one-size-fits-all search marketing template. Instead, they researched our cash advance vertical and customer demographics so they could focus on our buyer targets from the get-go.

Didit has been able to manage every aspect of our campaigns, from designing eye-catching landing pages; to overseeing our paid search accounts for Microsoft, Yahoo, and Google; to setting up automated optimization solutions.

They’ve consistently met our expectations from a cost per funded loan basis, while also making incremental, manual improvements to our campaign. Prior to adopting their services, we struggled to optimize the channel based on our business goals, which change on a state-by-state basis. Didit devised a search formula to entice the most click-throughs in a way that gets more efficient with each iteration. Their software and team continually tweaked our results, finding better and better ways to increase volume while reducing the advertising cost per acquisition (CPA). Their software platform and manual improvements allowed us to optimize our campaigns based on the CPA, leading to successively higher monthly volumes.

Didit also excels at client communication and follow-up. They welcome feedback and use it to the client’s advantage. We meet with their team frequently, and at every meeting they provide us with constructive and practicable feedback on what we could and should do to extend the improvements we’ve been making. They also update us with reports showing outlays and CPA.

Didit has also run a/b tests to find out which landing pages produce the best results. This constant attention to, and monitoring of, our CPA has given us the ability to make steady improvements in our transaction volumes while lowering the CPA - two metrics that are vitally important to us. In addition, our ROI has significantly increased in the paid search channel.

Since they work closely with Google, Yahoo, and MSN, Didit has been able to give us an unexpected edge over our competitors. We’ve experienced the highest ROI for paid search since opening the PPC channel in 2005.

Working with Didit has made Check 'n Go much more efficient internet marketers. They are ruthless about performance, and they don’t leave anything to chance. We’re getting more transactions, and each online installment loan we add is giving us a better return on our investment. That’s how we define success. When it comes to meeting our search marketing goals, Didit has definitely “done it” for us.

- Jean-Marx Mantilla, Interactive Marketing Director

Bio:
Jean-Marx Mantilla leads the eCommerce team in his role as the Director of Interactive Marketing and currently reports to Doug Clark, Axcess Financial’s COO. Through Jean-Marx’s leadership and oversight of online marketing and ecommerce strategies, Check ‘n Go Online’s revenue continues to grow every year. He has more than a dozen years of experience in the eBusiness and technology management fields, where he specialized in digital marketing and eCommerce.

Jean-Marx career in the eBusiness sector is notable for its many accomplishments. He launched first-generation ecommerce websites for Victoria’s Secret and Burton Snowboards. He served as consultant to numerous Fortune 500 companies as an Information Architect at US/Web CKS. And he led marketing and conversion campaigns as eCommerce Director for the internet retail start-up eJewelry.com.

Prior to coming to Axcess Financial, Jean-Marx was VP of eCommerce Strategy at JPMorgan Chase. He’s a graduate of The Ohio State University.