Clickz
August 19, 2011
PPC advertising on Facebook et al may have some value, but there are several important reasons why marketers should be careful when approaching the allocation of budgets toward this yet unproven marketing channel. On the other hand, it's clear that PPC advertising on Search Engines works incredibly well if you know what you're doing and have teams and technology that can get the job done.

ClickZ
June 10, 2011
Despite there being an almost religious fervor among certain PPC campaign management teams at advertisers and agencies, the truth is that both human capital and automation combine in a variety of ways to deliver an optimal overall campaign.

ClickZ
March 21, 2011
Are you not taking the brand impact of search into account?

ClickZ
February 4, 2011
Kevin Lee discusses whether broad clicks are an opportunity to broaden the reach of your search campaign, or whether most would rather there be an option to opt out of them

Didit's Kevin Lee gives advice about how to benefit from the growing trend of mobile searching.

MediaPost
December 3, 2010
Didit's Mark Simon provides three last-minute paid search tips to help marketers snare interest -- and orders -- from shoppers this holiday season.

ClickZ
November 12, 2010
Didit CEO Kevin Lee predicts that a central component of PPC Search 3.0 will be RTB (Real-Time Bidding).

ClickZ
October 29, 2010
Kevin Lee advises how marketers can improve their profitability through an enhanced Google Quality Score.

ClickZ
October 15, 2010
Kevin Lee discusses Google's Places and Tags product.

ClickZ
September 17, 2010
Kevin Lee discusses the folly of regarding Paid Search as a core competency that cannot be outsourced.