Having a presence in CSEs (Comparison Shopping Engines) is a key component in a retailer’s online strategy. Important CSEs providing potential exposure and revenue to retailers include Shopping.com®, NexTag®, and Shopzilla. CSEs can put many products in front of prospects at the exact time that they are comparing brands, product prices, and features before making a purchase.
Using a data feed provided by you, our proprietary tools can manage an online catalog of products with tens of thousands of records. Price changes, changes in stock availability, and other updates are dynamically and automatically generated. We will help you with the basic task of creating and submitting a feed of your site’s inventory to a comparison shopping engine and the more difficult task of fine-tuning comparison shopping engine campaigns to maximize revenue and return on a daily basis.
Didit’s Shopping Feed services include:
- Feed Management
- Feed Optimization
- Feed Quality Assurance
- Product Title Optimization