Retargeting keeps your brand in front of people after they leave your website. It lets you focus marketing energy on people who have shown some measurable degree of engagement with your brand, improving the likelihood that they will convert.

Retargeting Steps Explained

Target the exact audience you want to reach by:

  • Demographics (Age/Gender/Educational Level)
  • Interest Areas (Arts/Entertainment/Electronics/Outdoor Activities)
  • Financial Attributes (Estimated HH income/Estimated net worth/Investments)
  • Search Keywords Used (Position in sales cycle)
  • Geographic Location (IP-based targeting)
  • Past Purchases (Retail/Services/Travel)
  • Business-to-Business (Functional area, Industry, Company size)