SEM Spending Down, Efficiency Up; Bing Lifts Microsoft

http://blog.seattlepi.com/microsoft/archives/173893.asp

Seattle Post Intelligencer
July 16, 2009
Didit comments on Google's Q2 2009 earnings report.

Find Me Again: A Blizzard Of Retargeting

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038

MediaPost
July 1, 2009
Didit's Ross Geier discusses Blizzard, Didit's new behavioral retargeting platform, which determines in real time the price for an ad served on any site across multiple ad exchanges.

How Did the Search Engines Handle Michael Jackson's Death?

http://blog.seattlepi.com/microsoft/archives/172427.asp

Seattle Post Intelligencer
June 29, 2009
Didit research cited in report on how search engines reacted to Michael Jackson's death.

CHART OF THE DAY: Boom! Bing Boosts Microsoft's Clickthrough Rate Big-Time

http://www.businessinsider.com/chart-of-the-day-msn-clickthrough-rate-2009-6

Silicon Alley Insider
June 25, 2009
Didit data used in new survey on Bing's improved CTR.

Google Incubating Performance-based Search Ad Model

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108441

MediaPost
June 22, 2009
Didit's Mark Simon discusses Google's new product ads and CPA business model.

Internet Giants Look For Edge In Real-Time Search

http://online.wsj.com/article/BT-CO-20090615-712397.html

The Wall Street Journal
June 15, 2009
Didit's Kevin Lee comments on the search engines' race toward real-time search.

Microsoft Bing Questions Google's Universal Search Theory

http://www.informationweek.com/news/internet/search/showArticle.jhtml?articleID=217701903

Information Week
June 4, 2009
Didit's Mark Simon comments on Microsoft's Bing, which launched this week.

Microsoft Bing It On: Microsoft Overhauls Search, Again

http://www.usatoday.com/tech/news/2009-05-28-microsoft-search_N.htm

USA Today
May 28, 2009
Didit's Kevin Lee comments on Microsoft's newly rebranded search services.

Can Microsoft Catch Google (or Yahoo) With its New Search Initiative?

http://www.internetretailer.com/dailyNews.asp?id=30543

Internet Retailer
May 26, 2009
Didit's Mark Simon comments on Microsoft's aggressive marketing rollout for "Bing," its rebranded search service.

Microsoft "Bing"-ing It On Google

http://www.nypost.com/seven/05262009/business/microsoft_bing_ing_it_on_google_171003.htm

New York Post
May 26, 2009
Didit's Kevin Lee notes that Microsoft's real issue with its new search engine "is a marketing problem" because "Google is synonymous with search."

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