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Recent SEM Articles
Search Clicks, Once Removed
Retargeting: A Scam or ROI Harvester?
Google's SEM Agency Epiphany
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Ross@didit.com
Press
Didit in the news.
Is Paid-Ad Rank Mostly Irrelevant?
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090909/FREE/909099998/1112/FREE
BtoB
September 10, 2009
Didit's Mark Simon comments on advice from Google's chief economist Hal Varian.
YouTube Movie Deal?
http://www.bloomberg.com/avp/avp.htm?N=tvtoday&clipSRC=http%3A%2F%2Fvideo-static.clipsyndicate.com%2Fcs-video%2Fvol2%2F2009%2F9%2F3%2F58%2F351%2Fe8db31ac-a0e7-439d-9ad3-2adfc9e33f51.flv
Bloomberg TV
September 10, 2009
Didit's Abe Mezrich comments on Youtube's possible new deal with Hollywood to provide paid video content.
Study: Bing Better Than Google in Canada
http://blogs.usatoday.com/technologylive/2009/09/study-bing-better-than-google-in-canada.html
USA Today
September 3, 2009
Didit's Kevin Lee "provides a checklist of details that he says could dramatically influence how you allocate budgets."
Google Makes Grab For Hollywood Dollars
http://www.businessinsider.com/google-makes-grab-for-hollywood-dollars-2009-9
Silicon Alley Insider
September 1, 2009
Didit's Kevin Lee comments on Google's incorporation of video with its plain-text search ads.
Yahoo Digs Heels Into Search, Unveils Changes For Mail, Messenger, Mobile
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112176
MediaPost
August 25, 2009
Didit's Mark Simon comments on Yahoo's latest improvements.
How Ad Position Affects Conversion Rates
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111945
MediaPost
August 19, 2009
Didit's Mark Simon comments on Google's recent revelation that SERP positions of paid ads do not affect conversion rates.
Bing It On
http://www.bloomberg.com/avp/avp.htm?N=tvtoday&clipSRC=http%3A%2F%2Fvideo-static.clipsyndicate.com%2Fcs-video%2Fvol2%2F2009%2F8%2F19%2F58%2F351%2Ffa790ed1-e0f0-4c0d-b177-62103b775462.flv
Bloomberg TV
August 18, 2009
Didit's Abe Mezrich comments on Bing's increasing search query market share.
Buzzing About Google Caffeine
http://www.bloomberg.com/avp/avp.htm?N=tvtoday&clipSRC=http%3A%2F%2Fvideo-static.clipsyndicate.com%2Fcs-video%2Fvol2%2F2009%2F8%2F11%2F58%2F351%2F0bb816f2-7536-4172-87ad-4d2e97b953eb.flv
Bloomberg News TV
August 12, 2009
Didit's Abe Mezrich comments on what Google's "Caffeine" reveals about Google's changes to its algorithms.
What Yahoo+Microsoft Means For Marketers
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090812/FREE/908129989/1009/SEARCH
BtoB Online
August 12, 2009
Didit's Mark Simon comments on the Yahoo-Microsoft search partnership.
Lee Tells Truth About PPC Search Ads
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111486
MediaPost
August 11, 2009
Didit's Kevin Lee has written a new book on PPC search and a site called bMighty.com has an excerpt.
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