Press
Didit in the news.
Search Marketers Intrigued By Google’s +1
Search Engine Land
March 31, 2011
Didit's Kevin Lee observes that "unless +1s are used in quality score calculations, I don’t see advertisers obsessing about them. If they start to count towards quality score, or organic relevance or if it becomes clear that getting plussed is having a viral social media impact over and above the paid and organic search listings, then clearly advertisers and search marketers will be far more interested.”"
March 31, 2011
Didit's Kevin Lee observes that "unless +1s are used in quality score calculations, I don’t see advertisers obsessing about them. If they start to count towards quality score, or organic relevance or if it becomes clear that getting plussed is having a viral social media impact over and above the paid and organic search listings, then clearly advertisers and search marketers will be far more interested.”"
Brands May Like Exchanges More After Google Algorithm Change
ClickZ
February 25, 2011
Didit's Kevin Lee discusses a possible upside for advertisers in Google's recent "Panda" update, which cracks down on low-quality Web content.
February 25, 2011
Didit's Kevin Lee discusses a possible upside for advertisers in Google's recent "Panda" update, which cracks down on low-quality Web content.
For Google, Users Must Rank First
Wall Street Journal
December 14, 2010
Didit's Kevin Lee comments on the conflict between Google-owned properties vs. non-Google properties in the rankings battle.
December 14, 2010
Didit's Kevin Lee comments on the conflict between Google-owned properties vs. non-Google properties in the rankings battle.
Do Not Track Could Revolutionize Online Ad Industry
USA Today
December 12, 2010
Didit's Kevin Lee comments on the Federal Trade Commission's consideration of a national Do Not Track program.
December 12, 2010
Didit's Kevin Lee comments on the Federal Trade Commission's consideration of a national Do Not Track program.
'Do Not Track' online privacy measure under consideration
USA Today
December 1, 2010
Didit's Kevin Lee comments on the FTC's proposed new privacy framework.
December 1, 2010
Didit's Kevin Lee comments on the FTC's proposed new privacy framework.
LinkedIn Adopts 'Recommend' Over 'Like'
ClickZ
November 10, 2010
Didit's Kevin Lee comments on LinkedIn's new recommendation system.
November 10, 2010
Didit's Kevin Lee comments on LinkedIn's new recommendation system.
Google Reports Earnings, Reveals Display Ad And Mobile Revenue Run Rates
MediaPost
October 14, 2010
Didit CEO Kevin Lee comments on Google's most recent quarterly earnings announcement.
October 14, 2010
Didit CEO Kevin Lee comments on Google's most recent quarterly earnings announcement.
What Google Instant Means for Marketers: More Ad Impressions
Advertising Age
September 13, 2010
Didit's Kevin Lee comments on Google Instant, noting that the new service "has the potential to distract people from what they were looking for and take them in a completely new direction."
September 13, 2010
Didit's Kevin Lee comments on Google Instant, noting that the new service "has the potential to distract people from what they were looking for and take them in a completely new direction."
Don’t Just Wait Around For Bing and adCenter
Internet Retailer
September 24, 2010
Didit's Kevin Lee notes that marketers can expect Microsoft to come out with more innovative types of search results.
September 24, 2010
Didit's Kevin Lee notes that marketers can expect Microsoft to come out with more innovative types of search results.
Google Instant Could Be a Brilliant Stroke -- or Another Flop
USA Today
September 9, 2010
Didit's Kevin Lee comments on Google Instant, noting that Google seems intent on influencing "what you're seeing and distract you to view their recommendations."
September 9, 2010
Didit's Kevin Lee comments on Google Instant, noting that Google seems intent on influencing "what you're seeing and distract you to view their recommendations."
