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Recent SEM Articles
Search Clicks, Once Removed
Retargeting: A Scam or ROI Harvester?
Google's SEM Agency Epiphany
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Ross@didit.com
Press
Didit in the news.
Google Pushes Semantic Web with Rich Snippets
http://www.cmswire.com/cms/web-cms/google-pushes-semantic-web-with-rich-snippets--007936.php
CMSWire
June 27, 2010
Didit's Kevin Lee coments on Google's Rich Snippets initiative.
Google Search Still Bringing In The Bucks
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132065
MediaPost
July 15, 2010
Didit's Kevin Lee comments on Google's most recent quarterly report.
Microsoft Goes Hollywood To Unveil New Bing Search Tool
http://content.usatoday.com/communities/technologylive/post/2010/06/microsoft-goes-hollywood-to-roll-out-new-bing-entertainment-search-tool/1
USD Today
June 23, 2010
Didit's Kevin Lee comments on Microsoft's latest entertainment content-centric tactics for Bing.
Facebook Dismisses 'Taking On Google' Talk
http://www.clickz.com/3640787
ClickZ
June 27, 2010
Didit's Kevin Lee comments on Facebook's deployment of new search features.
Search Engines Get Major Tuneups
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/06/27/BUKS1E55N5.DTL
San Francisco Chronicle
June 28, 2010
Didit's Kevin Lee comments on the evolving layout of search engine results.
SEMPO Study: Social Media Dominates Search Marketing Conversation
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100616/FREE/100619930/1112/FREE
BtoB Magazine
June 15, 2010
Didit's Kevin Lee comments on a new SEMPO study showing the increased importance of social media in search marketing.
Landing Pages Matter, But How Much?
http://www.internetretailer.com/2010/06/08/landing-pages-matter-how-much
Internet Retailer
June 8, 2010
Didit's Kevin Lee appears on a panel discussing landing pages at the Internet Retailer Conference and Expo in Chicago.
British Petroleum Buying Search Ads To Improve Image
http://content.usatoday.com/communities/technologylive/post/2010/06/british-petroleum-buying-search-ads-to-improve-image/1
USA Today
June 10, 2010
Didit's Kevin Lee comments on British Petroleum's recent PPC ad buying spree.
Microsoft Targeting Click Fraud Scammers
http://content.usatoday.com/communities/technologylive/post/2010/05/microsoft-grabs-the-mantle-as-click-fraud-police-/1
USA Today
May 20, 2010
Didit's Kevin Lee comments on Microsoft's crackdown on "click laundering."
Why Search Marketing Needs Display
http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=17551&Title=Why_Search_Marketing_needs_display
Utalkmarketing.com
May 18, 2010
Didit's Kevin Lee addresses the linkage between display and search ads.
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