Articles
Didit and general interest SEM stories around the web.
Is Search Retargeting For You?
by Mark Simon
July 21, 2009
The gap betweeen clickers and buyers is narrowing, and one great way to close this gap is through search retargeting.
July 21, 2009
The gap betweeen clickers and buyers is narrowing, and one great way to close this gap is through search retargeting.
Search Marketing's Changing Algorithms
by Kevin Lee
July 24, 2009
The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing pages?
July 24, 2009
The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing pages?
Universally Accessible Web Content Cannot Survive
by Steve Baldwin
July 27, 2009
Why the era of universally crawlable Web content will soon end.
July 27, 2009
Why the era of universally crawlable Web content will soon end.
Yahoo and Microsoft: The Deal for Search Advertisers
by Kevin Lee
July 30, 2009
The deal is finally done between Microsoft and Yahoo. What does in mean for PPC advertisers?
July 30, 2009
The deal is finally done between Microsoft and Yahoo. What does in mean for PPC advertisers?
Inside the Microsoft-Yahoo Search Deal: An Advertiser's 'Cheat Sheet'
by Steve Baldwin
August 6, 2009
What, exactly, are the details of the new Microsoft-Yahoo search deal?
August 6, 2009
What, exactly, are the details of the new Microsoft-Yahoo search deal?
PPC Search Ads: Guilty Until Proven Innocent?
by Kevin Lee
August 7, 2009
If your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.
August 7, 2009
If your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.
Wall Street in 2007 = Web Street in 2009?
by Steve Baldwin
August 10, 2009
Is the interactive advertising business on the brink of the same kind of meltdown that Wall Street just went through?.
August 10, 2009
Is the interactive advertising business on the brink of the same kind of meltdown that Wall Street just went through?.
How Google's Caffeine Will Impact PPC
by Kevin Lee
August 14, 2009
Like a hurricane, Google's latest algorithmic change will prove itself able to do damage.
August 14, 2009
Like a hurricane, Google's latest algorithmic change will prove itself able to do damage.
Who's Your Search Marketing General Contractor?
by Kevin Lee
August 21, 2009
It's time to rethink how you decided on the optimal vendor relationships for your company.
August 21, 2009
It's time to rethink how you decided on the optimal vendor relationships for your company.
SEM Lessons From Google's Caffeine
by Steve Baldwin
August 24, 2009
Tactical tips for achieving visibility on Google's next-generation search infrastructure.
August 24, 2009
Tactical tips for achieving visibility on Google's next-generation search infrastructure.




