Selma Pasternack
Mineola, NY- April 17, 2014 – Most individuals probably could not imagine working full-time at age 90; however, Selma Pasternack, is not most individuals. Recently celebrating her 90th birthday, Mrs. Pasternack is still a valuable employee at Didit, a search marketing agency based in Mineola, NY. Her ability to stay on the pulse of current trends, keep up with technology and continuously adapt to the ever-changing corporate climate proves that age is only a number for this outstanding individual.
According to the Bureau of Labor Statistics, people 75 and older accounted for 7.9% of the workforce in 2013. Mrs. Pasternack has been working for her son Dave Pasternack, president and founder of Didit, for the past 32 years. Upon hiring her, Mr. Pasternack taught his mother how to use the computer, checks system, word processor, etc. Since then, Mrs. Pasternack has taken it upon herself to keep up with technology.
Selma and Dave Pasternack
“I am extremely proud of my mother’s ability to continue to not only work, but bring value to Didit at the age of 90,” said Mr. Pasternack. “She is an incredible mother and employee; Selma is a mentor to all, young and old, at Didit. Her tenacity and spirit is an inspiration that exceeds the walls of the office, showing others at her age that working is still a possibility.”
At Didit, Mrs. Pasternack pays bills, meets with accountants, processes checks, sort’s mail, answers phones and processes paperwork for all new employees. She works Monday through Thursday from 9:00 a.m. until 5:00 p.m. and drives herself to work every day. Well respected by all, the younger employees embrace Mrs. Pasternack as one of their own, discussing current events and trending topics.
“I get a sense of joy, pride and fulfillment through my work at Didit,” says Mrs. Pasternack. “It’s the people that make the job worthwhile; I am grateful for the respect and camaraderie of all of the employees who give me a reason to get dressed and come to work every morning.”
About Didit
Didit is a full-service online and traditional advertising, marketing, and public relations firm. Ranked in the Inc. 500 as well as the Deloitte Technology Fast 50/500 in 2007, Didit has led the evolution of online marketing with its blend of technology, intelligence, and passion since 1996. Through its multi-disciplinary methodology and award-winning expertise in auctioned media management, Didit combines top-tier SEM & SEO management, expertise in CSE & Google PLA product feeds, and Social Media strategy to create a holistic and integrated online marketing mix. With the addition of MAPS, Didit’s new audience targeting technology, Google search campaigns can be “supercharged.” Highly sophisticated analytics, modeling, and best-of-breed technology produce unmatched results for more than 100 clients across all major verticals. Didit was co-founded by industry thought leader, SEMPO founding board member, and Didit Chairman Kevin Lee.
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