November 18, 2015: Didit Chairman and co-founder Kevin Lee’s article published today at cmo.com offers multichannel retailers a just-in-time survival guide for the imminent shopping onslaught.
Drawing upon research from Adobe, Google, and the National Retail Foundation, Kevin advises multichannel retailers to develop smooth conversion paths across their online properties and make mobile-friendliness priority #1. They should also leverage online “unboxing” videos to lure consumers into the purchase stage of the buyer journey.
Other smart tactics include free shopping offers and targeted in-store coupon offers. Retailers should also think of spending more aggressively on Sundays (because, according to Google, queries evincing commercial “intent” spike on that day).
Kevin also highlights the importance of multichannel retailers maintaining a robust and secure tech infrastructure. He writes: “The only thing worse than having your server knocked off line by heavy holiday shopping traffic is finding it has been hacked, the way that Target’s was in 2013, creating both a PR nightmare and a $10 million liability. Treat cybersecurity as seriously as you do warehouse security.”
To read the complete article on CMO.com, visit this link:
http://www.cmo.com/articles/2015/11/17/10-lastminute-holiday-tips-for-retail-marketers-.html
Multichannel retailers will also appreciate Kevin’s observations in his November 16th ClickZ article, Bridging the Digital and the Physical. In this article, Kevin discusses Experiential Marketing, a discipline aimed at perfectly melding online and offline marketing environments. To read this article, visit this link:
http://www.clickz.com/clickz/column/2434596/bridging-the-digital-and-the-physical
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