Big data is huge. The ability to learn from and leverage millions to billions of data points can help you take your search marking campaign to the next level, even with a relatively modest budget. Want the insights needed to predict the difference between a converting click and a wasted click? Emerging third-party big data sources and search tools are there to help, and in this session, our panelists will explore practical applications of leveraging big data to maximize search and social media campaigns.
Up Close With Product Listing Ads (#smx #24D) 3:30pm – 4:45pm
Think understanding quality score for ads is challenging? With Google’s introduction of Product Listing Ads (PLAs) the success of your ad is now even more complicated. Beyond optimizing your CPC bids based on keyword, match type, device, time of day, day of week and other “old school” criteria, you must now consider variables such as sales price on CTR and eventual conversion rate, images in feeds and an array of other new factors. Our panelists will show you how to sort through the options and achieve success without having your brain explode.