By Mark Simon | February 20, 2013
Get ready to clear out those sinuses in the dry desert air, hydrate in the hot springs, and soak up the latest multi-channel retail intelligence at eTail West 2013, which runs from Monday through Thursday of next week. The conference is happening in Palm Desert, California, a beautiful spot known for its hot springs, luxury shopping, golfing, hiking, and ballooning; with conferences and panels based at the J.W. Marriot.
This year’s show has a lot to offer for electronic retailers, beginning on Monday, February 25th, an action-packed day of four concurrent “summits” consisting of keynote sessions, panel discussions, and interactive roundtables on the topics of Search/Display, E-mail, Usability, and marketing for Mobile and Tablet devices. The roundtables go on all day (there are three rotations) so you should have plenty of time to explore the topics that interest you most.
Hot topics on Monday will include the impact of Google’s paid, PLA-based shopping system on e-tailers, e-mail open rate trends, omni-channel web design, and marketing in the post-PC era. There will likely be a lot of buzz about Google’s recently announced Enhanced Campaigns program, which changes the way advertisers can target mobile and tablet devices. The fun continues on Tuesday, with panel discussions on customer engagement, conversion, and mobile/tablet strategies. Wednesday and Thursday bring intensive discussions of analytics, social media, and personalization, and mobile apps.
There’s so much to learn at e-Tail West that it’s easy to feel overwhelmed by the wealth of material. I’ve found the best way to avoid info-overload is to download eTail West’s agenda in advance, think carefully about your goals and choose your “can’t miss” topics in advance. This way, you’ll get the most out of the show and also have enough free time to enjoy one of the most beautiful, relaxing spots in U.S.A. You can download the agenda here: http://www.wbresearch.com/etailusawest/downloadagenda.aspx