Gerry Bavaro, Executive Vice President
As Executive Vice President, Gerry is responsible for translating Didit’s vision of unparalleled results for clients from real-time search and online marketing platforms, into operational best practices that improve and grow Didit’s business. He oversees Client Services, Media, and Analytics disciplines which leverage Didit’s Maestro™ bid management and analysis system for campaign management. Gerry is instrumental in the planning, packaging, sales, and service of various offerings, as well as senior level management and leadership. Prior to his post as Executive Vice President, Gerry led the evolution of Didit from technology provider to full-service SEM agency as Vice President, Client Services. He grew the Client Services department from 15 employees to over 45 dedicated to building long-term client partnerships based on measurable return on investment, and business growth from strategic planning, campaign management, and advanced testing and analysis.

Prior to joining the company in August 2004, Gerry was an Account Director at AGENCY.COM, responsible for leading online strategy and website development projects for British Airways, Sprint, MetLife and Blue Cross & Blue Shield. He began his career with ADD Marketing, a pioneer and leader in alternative marketing, managing viral and social marketing campaigns for clients including Sony Play Station.

Gerry is a writer for MediaPost as a bi-weekly contributor to the Search Insider column and speaks often at industry events. A snowboarder for over 16 years, designer, and gadget junkie in his spare time, Gerry earned his BBA in Marketing from Hofstra University, and currently resides in Long Beach, Long Island with his wife.