June 6, 2017: This past week, the good folks over at Ahrefs.com published a mammoth study on Featured Snippets, a particular type of organic listing that Google may display for selected queries. As Google explains in its Search Console Help area, Featured Snippets are “extracted programmatically from what a visitor sees on your web page,”…
Facebook changes News Feed algorithm to battle clickbait and “empty calorie content”
May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains this channel’s high adoption rate. For users, however — and for the social networks…
Eric Wiggins Touts Personalized URLs in New York Newsday
May 15, 2017: Didit’s Eric Wiggins was quoted in the May 14th, 2017 issue of New York Newsday on the topic of new marketing technologies for direct mail. Personalized URLS “take away from the junk mail mentality” by providing a higher quality experience for the recipient of direct mail pieces, says Eric. For example, marketers…
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