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LinkedIn launches Custom Audience product

LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark. Like similar Custom Audience products launched by Facebook, Twitter and Google over the past several years, Matched Audiences is a self-serve tool allowing marketers to leverage their existing contacts by…

By Steve Baldwin

Moving from tactical to strategic SEO

SEO (Search Engine Optimization) has traditionally been understood as a tactic used to gain increased search engine visibility without paying for clicks. Consequently, the focus of most articles, speeches, webinars, and presentations is on its many tactical dimensions, e.g. how to get links, social shares, improve website performance, write the ideal keyword-optimized article, and develop…

By Steve Baldwin

Didit Marketing & PR Agency CEO Dave Pasternack of Oceanside among Winners of LI SmartCEO Future 50 Award

Didit Marketing & PR Agency CEO Dave Pasternack of Oceanside among Winners of LI SmartCEO Future 50 Award  50 Long Island companies to be recognized in awards program for fast growth Garden City, NY (March 23, 2017) — Long Island SmartCEO announced the 2017 Future 50 Awards winners of a program, which recognizes the region’s…

By Didit Editorial