On June 21st, Didit CEO Kevin Lee moderated a diverse panel titled “Hyperlocal Marketing for Brands — What’s Working Now?” that brought together several marketers exploring opportunities using hyperlocal targeting. Participants include Adi Pal, Founder, Mash + Grape, a “bricks to clicks” wine and spirits retailer, Jake Davidow, Media Buyer for JP Morgan Chase, and…
Featured Snippets: 3 things that digital marketers need to know
June 6, 2017: This past week, the good folks over at Ahrefs.com published a mammoth study on Featured Snippets, a particular type of organic listing that Google may display for selected queries. As Google explains in its Search Console Help area, Featured Snippets are “extracted programmatically from what a visitor sees on your web page,”…
Facebook changes News Feed algorithm to battle clickbait and “empty calorie content”
May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains this channel’s high adoption rate. For users, however — and for the social networks…