Facebook unveiled “Graph Search” this past week. Although the new service is in its infancy and does not currently support paid listings, it’s likely that marketers will be given a chance to buy listings sometime in the future through Bing, which powers it. Here’s my first take on Graph Search, along with observations on how Graph Search may force Bing-based PPC advertisers to adopt a new set of strategies and tactics tailored for it.
Latest posts by Didit Editorial (see all)
- Kevin Lee: Is LinkedIn’s New Publisher Platform Worth Testing? – August 15, 2014
- Kevin Lee: Clarity is the New SEO Currency – August 4, 2014
- Kevin Lee: Emotional Contagion and Content Marketing – July 18, 2014