ClickZ | By Kevin Lee | January 18, 2013

Facebook unveiled “Graph Search” this past week. Although the new service is in its infancy and does not currently support paid listings, it’s likely that marketers will be given a chance to buy listings sometime in the future through Bing, which powers it. Here’s my first take on Graph Search, along with observations on how Graph Search may force Bing-based PPC advertisers to adopt a new set of strategies and tactics tailored for it.

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