ClickZ | By Kevin Lee | January 18, 2013

Facebook unveiled “Graph Search” this past week. Although the new service is in its infancy and does not currently support paid listings, it’s likely that marketers will be given a chance to buy listings sometime in the future through Bing, which powers it. Here’s my first take on Graph Search, along with observations on how Graph Search may force Bing-based PPC advertisers to adopt a new set of strategies and tactics tailored for it.

Read more: http://www.clickz.com/clickz/column/2237196/facebook-graph-search-taps-people-power

Aaron Kupferberg

Creative Director at Didit
A veteran Creative Director with over 20 years experience in graphic design, digital and print advertising. Aaron has authored articles on a Landing Page Usability, and Emerging Design Trends. Prior to joining Didit Aaron spent 5 years at TMP Worldwide/Monster.com as an Art Director and Interactive Designer. In his spare time he reviews new rock and roll musicians on his blog, Powerpopaholic.com and is the acting Barista for Didit employees looking for a good cup of coffee.

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