Digital Marketing Blog | Didit

Digital Marketing Blog

Study: Instagram use rising sharply among Fortune 500 companies

November 7, 2016: Since 2008, the University of Massachusetts at Dartmouth’s Center for Marketing Research (CMR) has been studying how large corporations (defined as those belonging to the Fortune 500) use blogging and social media. This year’s report contains many interesting nuggets of information; here are the standouts: Corporate blogging arrests its two-year decline Last year,…

By Steve Baldwin

Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”

November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee requests that Google – after restoring bid modifiers for tablets and smartphones to the Adwords console – go a bit further, restoring operating system-based targeting. The return of device-level bidding adjustments (which happened back in July of this year) was welcomed…

By Didit Editorial

Use personalization to boost paid search conversion rates

October 31, 2016: New data from Econsultancy.com reports the beneficial effects seen by marketers when they personalize their paid search campaigns. According to the data, gathered from a survey of 600 UK-based respondents active in paid search, 48 percent of respondent report a “major lift” in conversion rates through personalization. Another 43 percent report a…

By Steve Baldwin

Google adds Affiliate Extensions to Adwords

October 26, 2016: Last week, Google announced that original equipment manufacturers (OEMs) can now add a new kind of extension their Adwords campaigns called “Affiliate Extensions.” This is significant for two reasons: first, mobile searchers – after beginning a search session on their devices — are increasingly consummating their purchases in physical stores, and second, because…

By Steve Baldwin

LinkedIn Endorsements peer recommendation feature gets an update

October 24, 2016: LinkedIn’s popular Endorsement feature is getting a revamp, according to an update posted to LinkedIn’s official blog. The mechanics of this update are somewhat complex, at least for those not familiar with the intricacies of Hadoop, SQL, and distributed key-value storage systems. But the beneficial effects for LinkedIn members are easy to understand,…

By Steve Baldwin

Etailers: please avoid these common site errors in Q4

October 20, 2016: Q4 is here in earnest, and etailers will soon be fighting a pitched battle for the hearts, minds, and wallets of consumers. In this hyper-competitive environment, if sites don’t load fast, if navigation isn’t smooth, and if products don’t stand out, sales will be lost. But even small errors represent lost opportunities…

By Steve Baldwin

Google Podium (AKA Google Posts): what marketers need to understand

October 19, 2016 What is Google Podium? Google Podium (also known as Google Posts) is a limited beta program that Google has been running since May of 2016. Podium is an unofficial name (Google calls the program “an experimental new podium on Google”). Operationally, Podium provides participants (“verified individuals”) preferred, “above the fold” real estate on…

By Steve Baldwin

Digiday: Major publishers doubling down on SEO to replace lost Facebook referral traffic

October 17, 2014: An October 11th article by Lance Moses published on Digiday.comillustrates the recent steps taken by four major publishers – Rodale, Time Inc., the New York Times, and Thrilllist – to beef up their SEO presence in the wake of Facebook’s recent algorithm changes, which increasingly promote content from friends over content from publishers and…

By Steve Baldwin