Digital Marketing Blog | Didit

Digital Marketing Blog

Google adds Affiliate Extensions to Adwords

October 26, 2016: Last week, Google announced that original equipment manufacturers (OEMs) can now add a new kind of extension their Adwords campaigns called “Affiliate Extensions.” This is significant for two reasons: first, mobile searchers – after beginning a search session on their devices — are increasingly consummating their purchases in physical stores, and second, because…

By Steve Baldwin

LinkedIn Endorsements peer recommendation feature gets an update

October 24, 2016: LinkedIn’s popular Endorsement feature is getting a revamp, according to an update posted to LinkedIn’s official blog. The mechanics of this update are somewhat complex, at least for those not familiar with the intricacies of Hadoop, SQL, and distributed key-value storage systems. But the beneficial effects for LinkedIn members are easy to understand,…

By Steve Baldwin

Etailers: please avoid these common site errors in Q4

October 20, 2016: Q4 is here in earnest, and etailers will soon be fighting a pitched battle for the hearts, minds, and wallets of consumers. In this hyper-competitive environment, if sites don’t load fast, if navigation isn’t smooth, and if products don’t stand out, sales will be lost. But even small errors represent lost opportunities…

By Steve Baldwin

Google Podium (AKA Google Posts): what marketers need to understand

October 19, 2016 What is Google Podium? Google Podium (also known as Google Posts) is a limited beta program that Google has been running since May of 2016. Podium is an unofficial name (Google calls the program “an experimental new podium on Google”). Operationally, Podium provides participants (“verified individuals”) preferred, “above the fold” real estate on…

By Steve Baldwin

Digiday: Major publishers doubling down on SEO to replace lost Facebook referral traffic

October 17, 2014: An October 11th article by Lance Moses published on Digiday.comillustrates the recent steps taken by four major publishers – Rodale, Time Inc., the New York Times, and Thrilllist – to beef up their SEO presence in the wake of Facebook’s recent algorithm changes, which increasingly promote content from friends over content from publishers and…

By Steve Baldwin

Discovering conversational keywords and phrases for Hummingbird and Rankbrain

October 13, 2016: The advent of advanced search engine algorithms – including Hummingbird and Rankbrain – has made it necessary for content marketers to look beyond their traditional, keyword-centric content strategies toward “conversationally-oriented” words and phrases.  In this article, we’ll show you where you can begin mining such words and phrases. Why conversational words and…

By Steve Baldwin

Adobe: email is still the “alpha channel”

October 12, 2016: Email is a relatively ancient communications channel – in fact, the first email message was sent in 1971 – 13 years before Mark Zuckerberg was born. But in 2016, it turns out that electronic mail remains a surprisingly strong channel, according to Adobe, whose second annual survey of U.S. based electronic mail…

By Steve Baldwin

3D social networks get real

October 11, 2016: Back in 2015, in the wake of Facebook’s 2014 acquisition of Oculus VR, we speculated on the form that 3D social networks might someday take. How would Facebook make use of the illusion of depth to improve the experience of its users? Last week, at Oculus Connect – a three-day conference for…

By Steve Baldwin