Didit Recognized for Aer Lingus Business Class Inspirational Role Model Campaign

didit marketing award

Woodbury, NY- March 24, 2016 – At an inaugural event for Long Island Business News, the publication recognized industry professionals for their excellence in marketing, communications, public relations, and website and graphic design on March 24, 2016.  Didit, headquartered in Mineola, NY, was among those to receive an honor at the Crest Hollow Country Club in Woodbury.  Recognized in the “Marketing Team-Travel” category, the Didit project team members included Liz Burke, Ana Raynes, Hakan Sinar, Josephine Acampora, Carinna Gano, Maggie Murphy, Aaron Kupferberg and Victor Weng.

In response to a request for an Experiential Marketing Campaign by Didit client, Aer Lingus Business Class, the agency’s marketing team created and implemented an innovative and engaging online video contest and Facebook vote to recognize inspiring role models.  The semi-finalists and, ultimately, the grand prize winner were in the spotlight through poignant video testimonials submitted by their respective nominators.  The nominators described why they thought their role model should be selected as the Inspirational Role Model Grand Prize Winner.  The grand prize was a round trip Aer Lingus Business Class flight and vacation in Ireland.

Through an integrated approach of public relations, digital marketing, social media and influencer engagement efforts, Didit was able to raise awareness of the Aer Lingus Business Class brand, garner widespread public attention, elicit an online viral promotion, make outreach to current and new audiences, and engage key influencers in the travel landscape.

“On behalf of our agency, we are thrilled to receive this important recognition by Long Island Business News,” said Renee Marquardt, Senior Vice President, Client Services, Didit.  “Our team members were able to leverage their creative skillset and harness our multi-channel services in a highly strategic way, allowing our Aer Lingus Business Class client to meet its marketing goals. We are proud of this great accomplishment by our marketing team.”

Helen Maguire, Director of Consumer Sales, Aer Lingus, commented on Didit’s work, “We had sought a partner to execute an Experiential Marketing Campaign that would raise awareness of the Aer Lingus Business Class service and form a memorable and emotional connection between the general public and our brand, and Didit met that expectation. From concept and planning, to counsel and execution, the team skillfully performed the numerous elements of the project, allowing our brand to engage with audiences we had never reached in the past and creating an integrated set of traditional and digital PR and marketing tactics that led to a successful campaign.”

About Didit
Founded in 1996,
Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, as well as a direct marketing division Didit DM in Plainview, LI. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click”. The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit https://didit.com/.

Didit Editorial
Summary
Didit Marketing Team Receives Long Island Business News Excellence in Communication Award in the Travel Category
Article Name
Didit Marketing Team Receives Long Island Business News Excellence in Communication Award in the Travel Category
Description
The Didit marketing team created and implemented an innovative and engaging online video contest for client Aer Lingus Business Class.
Author
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