The Strategist is responsible for the overall health of their client’s campaigns. This includes account stability and growth opportunities. They will utilize their in depth knowledge of Maestro as well as the implementation of best practices to achieve success through meeting and exceeding client goals. The goals will be established during the post tracking discussion and agreed upon by all parties. The Strategist will need to be agile in their approach should these goals change over time. The Strategist will develop all overarching client strategies and make sure they are carried out properly and with utmost consideration for the client’s goals. They will utilize hands on optimization as well as the delegation of optimization projects to attain proper client performance. It is imperative that the Strategist properly coordinate client initiatives with both the Account Executive and the Account Manager.