An Analyst is responsible for researching, analyzing and reporting findings that are applicable for growth and improvement strategies. They are tasked with ongoing campaign review for opportunities that include: Engine Expansion/Analysis, Keyword Expansion Analysis, Segmentation Analysis (Geographic, Time of Day, Day of Week, Channel). They review the data in order to verify that there is enough statistically relevant data to perform a thorough analysis. After analysis has been completed, report key findings and recommendations to the Strategist. An Analyst’s success is measured by their ability to accurately analyze available data and report back relevant key findings to the team in a timely manner. They will also be measured by the level of collaboration and consultation they provide to Strategists.