The Account Executive manages all basic optimization elements of search engine marketing campaigns. Their primary responsibilities are effective campaign setup, launch, and performance stability vs. client goals and campaign targets. They are responsible for the successful maintenance of campaign based on various changes that may occur (ex: market, competitive, testing, expansion-related initiatives, etc.). All daily campaign-related work is coordinated through the Account Executive.

The Account Executive is looked to as a campaign management expert, highly skilled at the functional elements of Didit’s Maestro system and the best practices of performance stability. Their development will come from working hand in hand with the strategist to gain further knowledge of advanced techniques and strategies. The Account Executive will work in concert with the Account Manager to assure that all tasks are being completed in line with the direction given by the Strategist in a timely fashion.