What's the State of Your Paid Search Campaign?

http://www.clickz.com/3633355

by Kevin Lee
April 10, 2009
When you finish reorganizing, tuning, and optimizing your Google account, Yahoo and Microsoft are logical next steps.

What Yahoo Behavioral Targeting Means for Your Search Marketing

http://www.emarketingandcommerce.com/story/what-yahoo-behavioral-targeting-means-your-search-marketing

by Mark Simon
April 9, 2009
How Yahoo's new behavioral targeting platform changes the game for search marketers.

Make Your DM Campaign Search-Ready

http://www.dmnews.com/Make-your-DM-campaign-search-ready/article/129680/

by Dave Pasternack
March 30, 2009
When you're trying to attribute the source of search clicks, realize all the ways that DM could impact search.

Your Search Campaign Needs Two Brains

http://www.clickz.com/3630982

by Kevin Lee
March 27, 2009
Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch.

Lost Buzzwords Of SES!

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102598

by Steve Baldwin
March 23, 2009
A look back at past content crazes at the Search Engine Strategies trade show.

Avoiding the 'Winner's Curse' of Paid Search

http://www.clickz.com/3633143

by Kevin Lee
March 20, 2009
A winning bid in paid search controls your likely position and the odds that your improved visibility will get the click. You could still end up a big loser.

Thinking Beyond the Shopping Cart

http://www.clickz.com/3633077

by Kevin Lee
March 13, 2009
Four options for collecting conversion data to help optimize paid search campaigns.

Want To Hire An SEM Agency? Check Its Site First

http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=101748

by Steve Baldwin
March 9, 2009
It's best to look askance at any SEM agency whose online property is in a shambles.

Measuring Exit Clicks

http://www.clickz.com/3633012

by Kevin Lee
March 6, 2009
Exit clicks should be a success metric for some businesses. Here are some examples.

Conversion Data: How Much Is Too Much?

http://www.clickz.com/3632947

By Kevin Lee
February 27, 2009
If you fail to take advantage of the extra data available at your conversion pages, you've definitely got a sub-optimal campaign running.

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