by Kevin Lee June 5, 2009
Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. Last in a series.
by Kevin Lee May 29, 2009
Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. First in a series.
by Kevin Lee May 9, 2009
Even though only one click can be the last touch point, this may not relieve you of the legal obligation to pay more than one vendor.
by Mark Simon May 7, 2009
Capturing all the opportunity possible for your search campaign requires you to match the right keyword, at the right bid position, with the right conversions.
Publication Name May 1, 2009
The Google Content Network (GCN) can work for advertisers, though not nearly as well as a recent Google publication would have you believe.
View From the Trenches: Search-Style Media Convergence
