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Archived Articles
Archived Didit and general interest SEM stories.
Digital Marketing For Hard Times
http://www.electronicretailermag.com/info/os09w_view.html
by Mark Simon
January 16, 2009
A recipe for survival in these uncertain economic times.
Is There Life After Search Trade Shows?
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=98131
by Steve Baldwin
January 12, 2009
Does attending any of the search trade shows still make sense?
Microsoft's Bing Launch: The Advertiser View
http://www.clickz.com/3634214
by Kevin Lee
June 25, 2009
The search engine is a work in progress, but its consumer and business focus is good for advertisers.
Trademark Policies: Google and Beyond
http://www.clickz.com/3634427
by Kevin Lee
July 17, 2009
What Google's new trademark advertising and bidding policies mean for online advertisers and marketers.
Google OS Is The Industry's Latest Non-Issue
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109623
by Steve Baldwin
July 13, 2009
Does the computing world really need another operating system?
Prepare Your Paid Search for the Google OS
http://www.clickz.com/3634345
by Kevin Lee
July 10, 2009
Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns.
Microsoft Lawsuit Targets Advertiser Click Fraud
http://www.clickz.com/3634132
by Kevin Lee
June 19, 2009
Competitive click fraud perpetrators beware.
How Much is The Prohibition of Online Gambling Costing The Search Engines?
http://www.webpronews.com/expertarticles/2009/06/16/how-much-is-the-prohibition-of-online-gambling-costing-the-search-engines
by Steve Baldwin
June 16, 2009
Search engines will benefit significantly if online gaming is decriminalized.
Bing: Built For Mobile?
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107928
by Mark Simon
June 15, 2009
Why a search engine whose core value is succinctness is perfect for the mobile environment.
Bing: The Engine That Will Change Your Search Strategy
http://www.dmnews.com/Bing-the-engine-that-will-change-your-search-strategy/article/138136/?DCMP=EMC-DMN_DigitalInsider
by Dave Pasternack
June 8, 2009
What does Microsoft's Bing mean for your own company's search marketing strategy?
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