ClickZ May 14, 2010
Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap.
ClickZ April 30, 2010
Google's new certification program and changes in API fees are good for advertisers, but Google's partner directory is in need of additional work.
Attribution or Media Mix Models for Search Marketing?
ClickZ April 16, 2010
Should we forget attribution modeling and embrace econometric media mix models? Here's a look at which you should start focusing on.
DM News December 18, 2009
Doing SEM right takes the ability to listen, explain, and develop the right relationship between the search team and the rest of the business.
Mobile Search: Google's Loss Leader or Savvy Investment?
