Marketing Obsessions with Kevin Lee

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the targeting of the “Millenials” demographic.

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how CMOs should evaluate new media channels with high potential but limited history.

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the future of media.

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the changing definition of search marketing.

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss Toyota’s social media strategy.

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the use of data gathered from social sites to inform other forms of marketing.

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manger, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the future of media.

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss organizing social media efforts into cross-functional organizational teams.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven discusses the impact of digitization on the couponing industry.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the offline/online integration of digital coupons.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss Coupon.com’s place in an evolving online marketing ecosystem.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss couponing and social media.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how evolving search channels are impacting couponing.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss industries that may be ripe for increased couponing.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons in “Bricks and Mortar” Retailing.

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how CMOs should evaluate new media channels with high potential but limited history.