Marketing Obsessions with Kevin Lee

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SEM, SEO & Internet Marketing News, Commentary and Opinion
URL: http://www.kevinlee.net
Updated: 5 hours 33 min ago

Sean Cheyney on Evaluating the Quality of Online Leads

Fri, 07/30/2010 - 10:32

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss evaluating the quality of online leads.

Sean Cheyney on Lead Source Diversity

Fri, 07/30/2010 - 10:31

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the diversity of sources of online leads.

Sean Cheyney on Social Media and Lead Generation

Fri, 07/30/2010 - 10:30

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how social media is changing the online lead generation landscape.

Sean Cheyney on Relevance and Lead Generation

Fri, 07/30/2010 - 10:28

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss relevance as a key driver of quality online leads.

Sean Cheyney on CMO Mistakes

Fri, 07/30/2010 - 10:26

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss mistakes made by CMOs (Chief Marketing Officers) with respect to online media and marketing.

Sean Cheyney on Connecting Lead Gen To Business Objectives

Fri, 07/30/2010 - 10:25

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the need to connect lead generation with bottom-line business objectives

Sean Cheyney on New Media Evaluation

Fri, 07/30/2010 - 10:24

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss how CMOs (Chief Marketing Officers) should go about evaluating new online marketing channels.

Sean Cheyney on the Future of Media

Fri, 07/30/2010 - 10:22

Interview between Didit CEO Kevin Lee and Sean Cheyney, VP of Marketing and Business Development, AccuQuote. Recorded July 2010. In this segment, Kevin and Sean discuss the future of media.

Lizzie Schreier on Selling Digital Marketing to Senior Management

Fri, 07/09/2010 - 13:16

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the task of selling digital marketing programs to senior management.

Lizzie Schreier on Advantages of Traditional Marketing Organizations

Fri, 07/09/2010 - 13:08

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the advantages enjoyed by traditional, non-digital marketing organizations.

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Fri, 07/09/2010 - 12:56

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

Lizzie Schreier on Breaking Down Marketing “Silos”

Fri, 07/09/2010 - 12:39

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the need to abolish traditional marketing silos thwarting the integration of cross-channel marketing efforts.

Lizzie Schreier on New Media Evaluation

Fri, 07/09/2010 - 12:38

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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

Lizzie Schreier on The Future of Media

Fri, 07/09/2010 - 12:23

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the future of electronic media.

Lizzie Schreier on Defining “Search Marketing”

Fri, 07/09/2010 - 12:19

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”

Avinash Kaushik on The Best Sources of Data For Marketers

Fri, 07/09/2010 - 12:16

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the best sources of analytics data for marketers.

Avinash Kaushik on CMO Mistakes

Fri, 07/02/2010 - 11:08

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss mistakes frequently made by CMOs (Chief Marketing Officers) with respect to online marketing.

Avinash Kaushik on High-Velocity Testing

Fri, 07/02/2010 - 11:07

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Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss high-velocity testing.

Avinash Kaushik on New Media Evaluation

Fri, 07/02/2010 - 11:06

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.

Avinash Kaushik on The Future of Media

Fri, 07/02/2010 - 11:05

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the future of electronic media.