Dave Pasternack: It's Obvious to Me

This week, my business partner Kevin Lee interviews Paul Dunay of Avaya. Paul is also the author of the book, Facebook Marketing For Dummies and has some fascinating views of the business use of social media.

This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.

Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.

My colleague Kevin Lee recently sat down with 1-800-Flowers.com President Chris McCann and quizzed him extensively on his company’s innovative approach to online marketing. The resulting interview provides informative lessons on how to leverage online media to take care of existing customers and find new ones, even in recessionary times.

To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.

Bill Wagner runs Vocus, a PR company designed specifically for the Web. In this interview with my colleague Kevin Lee, Bill expounds on social media, the future of the press release, and other pressing issues.

My colleague Kevin Lee interviews Robert Fleming this week. Robert is President/CEO Co-Founder of the eMarketing Association and has an experienced view of trends in online marketing.

Wenda Harris Millard is one of the most experienced online marketers out there, with tenures served at Martha Stewart Living Omnimedia, Yahoo, and DoubleClick. In this interview, my colleague and business partner Kevin Lee interviews Ms. Millard about important issues in online advertising and marketing.

This week on my colleague Kevin Lee’s Marketing Obessions video series, Kevin interviews Expedia’s Doug Miller, who has insights into CMO mistakes, media buying trends, and the evolution of media.

A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.

Kevin Ryan is CMO of Webvisibility, a company specializing in helping local businesses gain online visibility. My colleague Kevin Lee sat down with Mr. Ryan to discuss issues of pressing concern for small businesses seeking to maximize their exposure to customers on the Web.

Rebecca Lieb is a noted SEO expert who’s capable of explaining the requirements for effective optimization without resorting to cryptic balderdash or obfuscation. This week, my colleague Kevin Lee interviews her for his ongoing Internet talk show, Marketing Obsessions, and it’s definitely worth a view.