Internet Retailer Advanced Search Marketing Workshop: Keeping Your Quality Score High
McCormick Place West, Chicago, IL
June 10 , 2010 @ 11:00am
If you’d like to have a Didit executive speak at your event, please e-mail Abe.Mezrich@Didit.com.
Feed aggregator
Video Interview: Pam Horan
This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.
Pam Horan on 2009’s Most Important News For CMOs
Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the most signficant news developments for CMOs in 2009.
Pam Horan on New Online Ad Formats
Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss new online ad formats.
Pam Horan on Publishers’ “Love-Hate” Relationship With Search Engines
Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.
Pam Horan on CMO Mistakes
Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss mistakes frequently made by CMOs in respect to online marketing and advertising.
Pam Horan on The Future of Media
Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the future of electronic media.
Video Interview: Jeff Hayzlett
Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.
Jeff Hayzlett on the Role of the CMO
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the role of the CMO in shepherding organizations through major transitions.
Jeff Hayzlett on CMOs “Ruffling Feathers”
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the necessity of forward-thinking CMOs being able to “ruffle feathers” within the organization.
Jeff Hayzlett on CMOs Gaining Buy-In From The C-Suite
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the importance of CMOs gaining buy-in from top management before proceeding.
Jeff Hayzlett on CMO Mistakes
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.
Jeff Hayzlett on the Future of Media
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the future of traditional and new media.
Jeff Hayzlett on Social Media
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss successful strategies and tactics for social media marketing.
Video Interview: Chris McCann
My colleague Kevin Lee recently sat down with 1-800-Flowers.com President Chris McCann and quizzed him extensively on his company’s innovative approach to online marketing. The resulting interview provides informative lessons on how to leverage online media to take care of existing customers and find new ones, even in recessionary times.
Chris McCann on Online Customer Relations Management
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers is using online media to enhance customer relations management.
Chris McCann on Online Marketing in a Recession
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the challenges of online marketing in a recession.
Chris McCann on Social Media
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.
Chris McCann on CMO Mistakes
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.
Chris McCann on New Media Evaluation
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how CMOs and other marketing professionals should evaluate the potentials and risks of disparate new media.
Chris McCann on the Future of Media
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the future of electronic media.
