MINEOLA, NY – May 10, 2017 – Fully integrated marketing and communications agency, Didit, announces today the acquisition of branding and marketing communications agency, The Halo Group. This is Didit’s 10th acquisition in five years, allowing the agency to further enhance its client offerings.

The Halo Group has a team of branding, creative, public relations, content marketing, search engine and social media specialists, representing international, national and regional clients in luxury goods, travel and tourism, higher education, retail and financial services. The Halo Group has moved its office to Didit’s Manhattan location at 276 Fifth Avenue. Didit is headquartered in Mineola, with another office in Waltham, Massachusetts and a direct mail facility in Plainview.

Didit provides an unparalleled range of traditional and digital marketing, branding, creative, advertising, public relations, social media and search engine services, representing 200 clients across all verticals. Its latest acquisition further solidifies Didit’s position of leadership in the integrated marketing and public relations spectrum, and allows businesses that cannot afford the high cost associated with large top-tier agencies to benefit from receiving superior marketing and PR campaigns within their means.

The Halo Group brings strategic talent and strengthens our foothold in Manhattan,” said Dave Pasternack, president and co-founder of Didit. “It is the latest in a long string of decisive acquisitions on the part of Didit becoming a truly world class ‘omnichannel’ marketing company. We envision the addition of The Halo Group to fit in well with our strategy, and are delighted to welcome the team to our agency.”

Founded in 1994, The Halo Group is led by its co-founder Linda Passante. “We are very pleased to join the Didit family,” said Ms. Passante. “The new relationship will result in a powerful suite of services to help companies attract and engage their target audiences, and we are enthusiastic about our future with Didit.”

 

Additional Coverage of this Announcement can be found at O’Dwyer’s Inside News of PR & Mrktg. Comm, LIBN and MediaPost.

 

About Didit
Founded in 1996, 
Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, as well as a direct marketing division Didit DM in Plainview, LI.  Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click.” The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit http://www.didit.com/.

About The Halo Group
The Halo Group is a branding and marketing communications agency that helps companies bring value to every experience a customer has with their brand. To do this, Halo brings together experts in business, branding, creative, public relations, digital and automated content marketing, search engine services, digital direct mail and traditional and social media to work as a single team. The Halo Group works closely with industry leaders focused on best-of-breed technology, and advanced analytics that deliver unmatched results. Halo’s work and staff have been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards. Founded in 1994, The Halo Group is a division of Didit.com and headquartered in New York. Halo is a member of AMIN, AAAA, PRSA, AMIN, NAWBO, and a recognized MWBE. Visit www.thehalogroup.com to see how we shine.