Didit’s executive team offers capabilities and creativity unmatched by any search engine marketing agency. Meet them here:
Dave Pasternack, CEO and Co-Founder
Dave co-founded Didit with Kevin Lee in 1996. Prior to this, he launched the United States Information Corporation, which became one of the largest electronic publishers of Federal Government bidding and contract information in the United States.
Kevin Lee, Chairman & Co-Founder
From co-founding the company in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field.
Mark Simon, Executive Vice President
Mark is responsible for all business opportunities, M&A strategies, client acquisitions, and public relations functions at Didit. He leads all initiatives where digital is used to support traditional services, and launches all new marketing programs to stimulate interest and leads for the Didit business development team.
Heidi Zafran, Vice President of Human Resources
In this role, Heidi is responsible for attracting and retaining the type of superior talent that Didit needs to service the most complex campaigns in the industry and maintain its position as a growing, cutting-edge business.
John Virgil, Vice President, Technology
John started working for Didit in 2000 as a key member of the software engineering team, charged with the design and development of the original Maestro system.
Renee Marquardt, Senior Vice President, Client Services
Renee has been a member of the Didit team since 2005. In her current role, Renee applies her keen sense of detail and strong organizational skills to the overall department management as well as relationship management to our marquee clients.
Cecilia Calvao-Fernandes, Controller
Cecilia Calvao-Fernandes began working for Didit in 2001 while employed at Medical Arts Office Services, a firm she’d been at for more than ten years, holding numerous roles in its Finance Department.