Until recently, I was convinced that SEM, SEO, and Social Media management tasks were best performed by specialized agencies capable of devoting a laser-like focus to each discipline. But changes in the marketing environment, as well as the willingness of IT departments to comply with internal marketing directives, have caused me to evolve my views. I’m now convinced that a unified approach to these marketing disciplines, practiced by a team that communicates well, provides more benefits to clients than a piece-meal approach. This article provides five compelling reasons for clients to contract with a one-stop shop with a holistic approach.
Latest posts by Didit Editorial (see all)
- SEO Like It’s 2014: Are You Ready For the Hummingbird? – July 25, 2014
- Kevin Lee: Emotional Contagion and Content Marketing – July 18, 2014
- Top 10 LinkedIn Photo Portrait Types – July 16, 2014