2012 was a wild ride for search marketers, with Google and the other search engines forcing significant changes to the way that SEO strategies are implemented. 2013 looks like it’s going to be an equally challenging year, especially for PPC marketers, who must grapple with how to deploy powerful new functionality from the search engines without drowning in the added complexity required to manage it. This article provides a set of twelve resolutions for PPC marketers designed to help them master the strategies and tactics needed to thrive in this new environment.
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