ClickZ | By Kevin Lee | January 4, 2013

2012 was a wild ride for search marketers, with Google and the other search engines forcing significant changes to the way that SEO strategies are implemented. 2013 looks like it’s going to be an equally challenging year, especially for PPC marketers, who must grapple with how to deploy powerful new functionality from the search engines without drowning in the added complexity required to manage it. This article provides a set of twelve resolutions for PPC marketers designed to help them master the strategies and tactics needed to thrive in this new environment.

Read more:

Aaron Kupferberg

Creative Director at Didit
A veteran Creative Director with over 20 years experience in graphic design, digital and print advertising. Aaron has authored articles on a Landing Page Usability, and Emerging Design Trends. Prior to joining Didit Aaron spent 5 years at TMP Worldwide/ as an Art Director and Interactive Designer. In his spare time he reviews new rock and roll musicians on his blog, and is the acting Barista for Didit employees looking for a good cup of coffee.

Latest posts by Aaron Kupferberg